Netflix Is Outperforming YouTube

By Debra Dejong / October 16, 2018

According to the recent study “2018 Global Internet Phenomena Report” by the American-Canadian company Sandvine, Netflix was able to overtake YouTube in downstream data worldwide despite providing paid vs free content. The snapshot below (which was taken from the report) shows that Netflix holds the top spot in the Americas. In EMEA, YouTube is still number one, with Netflix in second place. In APAC, Netflix ranks third, after Facebook. Furthermore, Netflix is also number 1 in global downstream traffic with…

Seven Tips to Avoid Pitfalls in Your Social Media Strategy

By Dan Lavie / July 22, 2017

Social media is one of the strongest tools in the marketing arsenal. But if it goes wrong, the fallout can be disastrous. A faux pas can trigger a social media storm that is impossible to control, as United Airlines found out the hard way. What are the major pitfalls that you should avoid to keep your social media fans happy? Tip #1: Go for better, not more content Quite a lot of companies believe in „the more, the better“. Wrong!…

Will Hatchimals Be The Marketing Success of Christmas 2016?

By Dan Lavie / November 17, 2016

Maybe you are already familiar with the latest toy craze -Hatchimals. It consists of an interactive egg that will hatch once the child has played enough minutes with it. During the hatching, the Hatchimal makes heartbeat and vocal sounds and physically chips away at the egg shell from inside. Once hatched, the child can “raise” the Hatchimal through three stages, namely baby, toddler and kid. The creature can then be taught to walk, dance, play games and repeat words (think Furby).…

Using animal symbols in marketing – not the cat’s meow!

By Dan Lavie / September 28, 2011

Using animals in marketing can be tricky. We all know strong brands that use animals: Puma, Jaguar and ING bank to name a few. But an animal may have different (and negative) connotations in export countries and other cultures. In some countries, animals are considered to be a low life form. Using animals to promote eyeglasses is cute in the Western world, but a no-no in Thailand. (See also David A. Ricks “Blunders in International Business“) Based on Greek mythology,…

How to market on YouTube

By Dan Lavie / April 28, 2010

YouTube has been used by companies to market themselves. These “viral videos” include videos like Miss Teen South Carolina , Smirnoff’s Tea Partay music video, the Sony Bravia ads , Soulja Boy . These videos have traveled all around the internet and been posted on YouTube, MySpace, Google Video, Facebook, Digg, blogs, etc. They have been viewed millions and millions of times. Marketing campaigns can harness promotional videos and become truly viral. To get at least 100,000 people to watch…

Corporate website 3.0 – Skittles brave jump into the marketing future

By Dan Lavie / June 11, 2009

Skittles went where no candy maker has gone before – and launched a corporate 3.0 website. Skittles are candy products, produced by Mars, Inc., and part of the Wrigley product line. Mars spokesman Ryan Bowling told the Wall Street Journal, that the site was redesigned to better connect with its core teenage audience, which spends a lot of time using social media. “The teen audience relies heavily on their peers for advice on products. This is a unique, unexpected way…

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