Ten Useful Tips to Rock Your Next PowerPoint Presentation

By Debra Dejong / April 11, 2018

David Ogilvy once grumbled: “Most people use PowerPoint like a drunk uses a lamppost – for support rather than illumination.” That’s still very true today. We all suffered from lengthy presentations that just don’t get the point across. Worldwide, there are an estimated 30 million PowerPoint presentations held every day, which means that at least the same about of listeners are bored to tears. Let’s have a look at the mistakes that most presenters make: The presentation does not start…

Yep, The Eiffel Tower Lights Are For Sale – In The Mood For A Light Diamond?

By Dan Lavie / December 11, 2016

Just what the Enlightened ones among us always wanted – being part of illuminating a landmark. This is your chance to obtain something truly exclusive (and to brag about) – you can now purchase one of the 300 “light diamonds” of the Eiffel Tower in Paris. Since 2000, a lighting installation delivers a light show that is mesmerizing. Each hour, 300 lights makes the “Iron Lady” appear is a magical light. However, Sete (the company that manages the Eiffel Tower)…

Wishing You a Happy, Healthy and Prosperous 2015

By Dan Lavie / December 30, 2014

Tip Top PR Wishes You A Happy Passover

By Dan Lavie / April 14, 2014

Tip Top PR Wishes You and Your Loved Ones A Happy, Healthy and Successful 2014

By Dan Lavie / December 31, 2013

Wishing You and Your Family a Happy New Year

By Dan Lavie / September 19, 2013

Shevuot Sameach

By Dan Lavie / May 14, 2013

Legal oversight, marketing blunder or a stroke of marketing genius?

By Dan Lavie / January 7, 2009

On Election Day last November, Starbucks launched a one day marketing campaign. It offered a free 12 oz. drip coffee to anyone who voted. However, this is illegal in the US. Federal law prohibits payment of money, goods or services in return for voting. Starbucks advertised the voter promotion on television during the comedy sketch show Saturday Night Live (for a brilliant spoof of the coffee chain click here). Starbucks did some quick crisis management issued the following statement:“To ensure…

Marketing during economic turbulence

By Dan Lavie / October 14, 2008

In times of an economic recession (and especially during a depression) marketing is the business area that is normally hit hard. When companies want to cut cost or downsize, it’s to the marketing budget, expenses and department they look first.However, this is a strategic mistake. To adapt to the new economic reality, companies need their marketing professionals to analyze their current market position and to find out what their best strategy to survive will be. Marketing is uniquely positioned to…

Is Aquafina heading for a watery grave?

By Dan Lavie / September 18, 2007

Bottled water consumption is increasing both in the US and in Europe. Whenever there is a growing market, there is aggressive marketing. Clever marketing campaigns have created consumer perceptions that bottled waters are purer or healthier than tap water. What is inside the water bottle often remains a mystery to the consumer – not in the least due to lack of a defined standard for bottle labeling. It gives water producers creative freedom in their product positioning. Take Aquafina, the…