How Paper Magazine Used Kim Kardashian and Social Media To Promote Its Printed Issue

By Dan Lavie / November 15, 2014

Paper Magazine used a clever strategy to promote its printed magazine – social media! Founded and launched in 1984, Paper magazine is a New York City-based independent magazine focusing on fashion, pop-culture, nightlife, music, art and film. Its readership is around 155,000 with 70% of its readers located in New York and Los Angeles. The Paper Magazine’s website has around 500,000 unique visitors per month. To attract more readers, it came up with a clever strategy – use archenemy the…

The Brilliant Way the CIA joined Twitter

By Dan Lavie / June 7, 2014

US governmental agencies routinely secure social media account to prevent unauthorized users tweeting and posting under their name. The CIA filed an impersonation complaint with Twitter against such a user, the Langley-based agency decided to open its own (and verified) account on Twitter and Facebook. In an official statement the agency announced: “This week, the CIA moved deeper into the world of social media with the launch of official social media accounts on Twitter and Facebook.” The CIA describes itself…

Tweet Genie – A New Tweet Analysis Tool for Marketers

By Dan Lavie / November 13, 2013

Tweets are supposed to reveal your age – at least that’s the assumption of the latest Twitter tool Tweetgenie.nl. This Dutch app invites you to enter your Twitter-name on Tweetgenie.nl. Computers at the Meertens Institute (a research center for language and culture) and the University of Twente will start calculating. Your last 200 tweets are benchmarked against a database with keywords related to youngsters, the elderly, men and women. Tweetgenie.nl is part of his research at the University of Twente.…

SEC Accepts Social Media for Disclosing Material Information

By Dan Lavie / April 16, 2013

The SEC has officially announced that posting corporate information on social networking sites such as Facebook and Twitter are equal to releasing information via a news release and on the corporate website. In general, the SEC stipulates that companies must make material information available to all investors simultaneously via SEC filing or press release. The SEC made the move following an investigation into the Facebook posting of Netflix CEO Reed Hastings. He bragged that his company’s monthly viewing had exceeded…

Target’s Manatee Marketing Lesson

By Dan Lavie / April 12, 2013

When Susan Clemons was searching Target.com, she found a grey, plus-sized dress. The grey color was described as “Manatee Grey.” A manatee is a big, rather large and shapeless sea animal also known as a sea cow. Ms. Clemons took offense and tweeted Target “What the Plus sized women get “Manatee Grey” while standard sizes are “Dark Heather Grey.” @Target #notbuyingit Target promptly issued an apology and tweeted that it was looking into fixing the misunderstanding. Target employees posted on…

7 Tips for Using Twitter for Business

By Dan Lavie / September 23, 2012

Using Twitter for business has become one of the main social media activities. But effective tweeting for commercial purposes is easier said than done. It boils down to the following 7 tips: 1. Getting more followers on Twitter It is important to understand that the number of followers is not that relevant. What is far more important is the quality (or suitability) of followers. Once you get a notification that someone is following you, check who they are before following…

Ten Tips for Freelancers and SMEs/SMBs

By Dan Lavie / March 24, 2012

1. Avoid being on the Road (too much) As we all know, we spent too much time on the road. All these hours cannot be billed. Try to communicate as much as possible by email, phone and Skype. Try to schedule meetings in the same region on the same day. Check out the best way to travel: car, public transport or (my favorite) a combination. It’s best to schedule meetings outside of rush hour. It saves both of you time.…

Nicolas Sarkozy turns to Twitter to boost his Presidential Race

By Dan Lavie / February 28, 2012

Nicolas Sarkozy did something clever: he is boosting his online presence on Twitter, the popular microblogging. The official account of M. Nicolas Sarkozy, President of the French Republic, is being fed in part by M. Nicolas Sarkozy himself as a private citizen. During an interview on Europe 1, Nathalie Kosciusko–Morizet, the French Minister of Ecology, stated that she is all in favor. Not surprisingly, she is slated as becoming the official spokesperson of the future candidate. “This offers direct means…

How to Tweet – That’s The Question!

By Dan Lavie / August 7, 2011

Is Twitter just for people who can’t shut up? Many tweets are irrelevant, and it takes some digging to get to the good stuff. That way, it’s not any different from looking for a good book. Between shelves of Dan Brown fluff, there are literary gems such as “The Perfume”, “Madame Bovary” and “To Kill A Mockingbird”. Companies (and individuals) can of course choose never to send a tweet into cyberspace. But the problem is that companies will be left…

New social networks for enterprises: move over Yammer, Podio is coming!

By Dan Lavie / September 4, 2010

A friend of mine in the Netherlands told me about Yammer, a new social network for enterprises. She was checking it out for her organization (Visio). For several companies I worked and freelanced for, I have been looking for a secure “in-company” platform. It seems that I finally found some. Yammer is sort of a hybrid version of Facebook and Twitter that helps members of an organization to let their workers interact and collaborate. It works according to the freemium-model:…

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