How a PR Executive Put Her Foot in Her Mouth and Got Booted Thanks To Her Racist Tweet

By Dan Lavie / December 23, 2013

Justine Sacco worked as the communications director at IAC/InterActiveCorp. (NASDAQ:IACI). IAC runs popular websites such as www.ask.com, www.about.com, www.match.com, www.dictionary.com, investopedia.com, www.dictionary.com, www.vimeo.com and the Tinder app. A graduate from Tulane University with a BA in Philosophy, she started her career in 2005 at Dan Klores Communications, followed by working for about a year at The Morris + King Company before moving on to World Wrestling Entertainment. Since 2011, she was working for IAC as a (Senior) Director Corporate Communications…

7 Tips for Using Twitter for Business

By Dan Lavie / September 23, 2012

Using Twitter for business has become one of the main social media activities. But effective tweeting for commercial purposes is easier said than done. It boils down to the following 7 tips: 1. Getting more followers on Twitter It is important to understand that the number of followers is not that relevant. What is far more important is the quality (or suitability) of followers. Once you get a notification that someone is following you, check who they are before following…

How to Tweet – That’s The Question!

By Dan Lavie / August 7, 2011

Is Twitter just for people who can’t shut up? Many tweets are irrelevant, and it takes some digging to get to the good stuff. That way, it’s not any different from looking for a good book. Between shelves of Dan Brown fluff, there are literary gems such as “The Perfume”, “Madame Bovary” and “To Kill A Mockingbird”. Companies (and individuals) can of course choose never to send a tweet into cyberspace. But the problem is that companies will be left…

Tweeting all the way to the bank

By Dan Lavie / January 18, 2010

Celebrities used to tweet about their day-to-day life. “I must have pinched a nerve in my neck, I can hardly look to my left. I will pass on my workout today. I need a massage.” But now, celebs have found out that tweeting-for-money is worth while. Top earner is socialite Kim Kardashian, who commands $10,000 per tweet. Her tweets include a Nestle commercial, and the background on her Twitter page features the fast-food chain Carl’s Jr. The number of followers…

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