In the War of the Tote Bags, Is Balenciaga or Ikea winning?

By Dan Lavie / May 9, 2017

Luxury brand Balenciaga launched a new tote bag. In itself, Arenais a beautiful Italian-made leather extra-large shopping bag that retails for $2,145. The reason why it drew worldwide attention is its uncanny resemblance to Ikea’s plastic $0.99 Frakta bag. The resemblance got international media exposure and a plethora of sardonic postings, snarky headlines, and enraged tweets. Balenciaga did not react to the controversy. In my opinion – purposely. Their luxury goods never got this kind of (free) publicity before! Ikea…

In the War of the Tote Bags, Is Balenciaga or Ikea winning?

By Dan Lavie / April 7, 2017

Luxury brand Balenciaga launched a new tote bag. In itself, Arenais a beautiful Italian-made leather extra-large shopping bag that retails for $2,145. The reason why it drew worldwide attention is its uncanny resemblance to Ikea’s plastic $0.99 Frakta bag. The resemblance got international media exposure and a plethora of sardonic postings, snarky headlines, and enraged tweets. Balenciaga did not react to the controversy. In my opinion – purposely. Their luxury goods never got this kind of (free) publicity before! Ikea…

Louis Vuitton’s ad “mistake” or a clever marketing move?

By Dan Lavie / June 25, 2011

Louis Vuitton (LVMH.PA) has launched a beautiful advertisement as part of its “Core Values” campaign. It features Angelina Jolie sitting on a barge, informally dressed with a big Louis Vuitton tote bag by her side. The photo was shot by Annie Leibovitz in the Siem Reap province of Cambodia and first appeared in WWD, followed by the International Herald Tribune, Vanity Fair and a slew of other news, general interest and lifestyle publications. It is expected to run for at…

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