What Companies Can Learn From Museums When It Comes To Branding

By Dan Lavie / November 18, 2017

If we look at brands, museums don’t immediately come to mind. More the pity, since museums have strong and valued brands. That’s why companies can learn a lot from their brand success. When we compare the brands of companies with those of museums, we see that the latter have a better reputation. Professor Cees Van Riel of the Erasmus University Rotterdam conducted extensive brand and reputation research in ten countries. Not surprisingly, the Louvre in Paris, France has the best…

The Latest Trends in Blogging

By Dan Lavie / October 30, 2017

Orbit Media conduct annual research about blogging. Every year, they interview 1,000 bloggers about their blogging habits. The answers indicate the current status, content, marketing and trends regarding blogging. Like all marketing tools, blogs have been evolving. Following is an overview of the latest blog trends. Bloggers invest more time in writing their blogs. In 2014, it took a blogger up to 2.5 hours to write a blog post. Nowadays, bloggers invest more than 3.25 hours to write it. Blogging…

How Hagelswag Used Clever Marketing Tricks to Get Funding

By Dan Lavie / October 10, 2017

It started with two young entrepreneurs (Lennart de Jong and Robbert Vos) who decided to introduce an artisan form of the Dutch favorite bread topping “hagelslag” to the world. In contrast to North America, where chocolate sprinkles are primarily reserved for ice-cream and cakes, Dutch people of all ages put chocolate sprinkles on their buttered bread at breakfast. The annual consumption of hagelslag in the Netherlands is estimated at 14 million kilos a year.  With their advertising background, the dynamic…

5 Reasons Why You Need a Marketing/Martech Writer

By Dan Lavie / September 28, 2017

You are a high-tech company and you want to tell the world how amazing you are. So what do you need? A marketing (aka martech) writer! To make your mark in the world, you want your target audience to know how amazing you are. This means making your mark in the digital space, being it online articles, newsletters, or social media such as LinkedIn, Facebook, Twitter and the like. At the core of all media, both online and offline, is…

Recent Trends in Blogging

By Dan Lavie / September 28, 2017

Orbit Media conduct annual research about blogging. Every year, they interview 1,000 bloggers about their blogging habits. The answers indicate the current status, content, marketing and trends regarding blogging. Like all marketing tools, blogs have been evolving. Following is an overview of the latest blog trends. Bloggers invest more time in writing their blogs. In 2014, it took a blogger up to 2.5 hours to write a blog post. Nowadays, bloggers invest more than 3.25 hours to write it.  Blogging…

Tip Top PR wishes you and your loved ones Happy New Year

By Dan Lavie / September 20, 2017

Seven Tips to Avoid Pitfalls in Your Social Media Strategy

By Dan Lavie / July 22, 2017

Social media is one of the strongest tools in the marketing arsenal. But if it goes wrong, the fallout can be disastrous. A faux pas can trigger a social media storm that is impossible to control, as United Airlines found out the hard way. What are the major pitfalls that you should avoid to keep your social media fans happy? Tip #1: Go for better, not more content Quite a lot of companies believe in „the more, the better“. Wrong!…

Let Tip Top PR Put Some Summer Magic In Your Marketing

By Dan Lavie / July 12, 2017

How Useful Are Emojis For German Marketing?

By Dan Lavie / June 17, 2017

Using emojis for marketing is not new. But how effective are these small pictographs? Do they get the marketing message across or are they just annoying? A recent study explored the impact of emojis. The study was conducted by Melanie Bender and Roman Schmank of the Rheinische Fachhochschule Cologne as part of their Master’s degree in Business Psychology. They explored the question of the impact of emojis on buying behavior in the DACH countries. More specifically, the study addresses the…

The Fidget Spinner – Flash In The Pan or Marketing Gold?

By Dan Lavie / June 6, 2017

Unless you have been living under a rock, you must have noticed (or heard of) the gadget du jour – the fidget spinner. Claimed to have been originally designed to help people suffering from autism and anxiety to concentrate (I was not able to verify this, so it might be an urban legend or PR story), it is taking the world by storm. It is supposed to act as a release mechanism for nervous energy or psychological stress. However, it…

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