Tip Top PR Wishes You Happy Thanksgiving

By Debra Dejong / November 22, 2018

Tip Top PR Wishes Youa and Your Family Happy Thanksgiving!

By Debra Dejong / November 21, 2018

Tip Top PR Wishes You a Happy Halloween

By Debra Dejong / November 1, 2018

The three Pilars of Brand Confidence

By Debra Dejong / September 5, 2018

Just think of the long lines of fans waiting until they could get the latest iPhoneor Harry Potter novel they crave. It tells you that consumers do a lot (and fork out a lot of money) to get the brand article they want. It’s what marketers call “brand love”. Every company wants to have a brand that customers not only like, but also love. In marketing terms, brand love is based on three pillars, which are: relevance, trust and identification.…

Tip Top PR is proud to be a Kiva sponsor

By Debra Dejong / May 19, 2018

Vero, the next Instagram? Unlikely, but time will tell

By Debra Dejong / May 5, 2018

Maybe you have heard about Vero, the platform that is being lauded as the ‘new Instagram’. Launched in 2015, it shot to fame with a growth spurt of 500,000 users who joined within 24 hours. These new users were mainly influencers in the tattoo and cosplay communities, so not exactly mainstream. So what makes Vero different from other social media platforms? In a nutshell, Vero has three USPs:1. It doesn’t allow ads on its platform2. It doesn’t collect user data3.…

Contact Tip Top PR for all your content writing needs

By Debra Dejong / April 26, 2018

Looking for a marketing writer? Contact Tip Top PR!

By Debra Dejong / February 13, 2018

What Companies Can Learn From Museums When It Comes To Branding

By Dan Lavie / November 18, 2017

If we look at brands, museums don’t immediately come to mind. More the pity, since museums have strong and valued brands. That’s why companies can learn a lot from their brand success. When we compare the brands of companies with those of museums, we see that the latter have a better reputation. Professor Cees Van Riel of the Erasmus University Rotterdam conducted extensive brand and reputation research in ten countries. Not surprisingly, the Louvre in Paris, France has the best…

The Latest Trends in Blogging

By Dan Lavie / October 30, 2017

Orbit Media conduct annual research about blogging. Every year, they interview 1,000 bloggers about their blogging habits. The answers indicate the current status, content, marketing and trends regarding blogging. Like all marketing tools, blogs have been evolving. Following is an overview of the latest blog trends. Bloggers invest more time in writing their blogs. In 2014, it took a blogger up to 2.5 hours to write a blog post. Nowadays, bloggers invest more than 3.25 hours to write it. Blogging…