Starbuck’s Clever Marketing Stunt – Its Unicorn Frappuccino

By Dan Lavie / April 29, 2017

The latest (temporary) addition to Starbuck’s menu was the Unicorn Frappuccino. With its vibrant pink and blue colors, this sweet and sour syrup and sprinkles concoction was a one-off.  It was only available in the United States, Mexico and Canada from April 19 and April 23. The company marketed as: “Here for a few days only: The flavor-changing, color-changing, totally not-made-up Unicorn Frappuccino. Magical flavors start off sweet and fruity transforming to pleasantly sour. Swirl it to reveal a color-changing…

An Original Canadian Approach to Marketing Used Books – the Biblio-mat

By Dan Lavie / May 12, 2013

Old books are not considered valuable. Unless we are talking about an antique or rare book, an old book is basically what we lawyers call a “res nullius” (an object without material value). However, an old and disregarded book had value for a reader once upon a time – why else would it still exist? Destroying books is forbidden in some cultures, and especially burning books goes against the core of many people. Heinrich Heine warned that burning books leads…

Starbucks Bugs Customers – Adding Bugs To Drinks Is Not A Good Idea

By Dan Lavie / April 21, 2012

Recently, Starbucks decided to use a new colorant for is pink drinks and glazing. Instead of using milk products and real strawberries, the coffee chain decide to use chochineal extracts that consist of crushed bugs from South America. Cochineal extract is allowed by the FDA as a food colorant. Since it is cheaper to use, Starbucks used it to color its popular Frappuccino Strawberry and Strawberry Smoothies. Vegans and vegetarians were not pleased when they found out that their soy…

Jonathan Stark’s Starbucks coffee card – a clever marketing trick from an app developer?

By Dan Lavie / September 12, 2011

Mobile application developer Jonathan Stark (a mobile app consultant from Providence, Rhode Island) made his Starbucks card available for anyone by offering his Starbucks Mobile app on the Web for others to use. His message read:“Need a caffeine boost? Use Jonathan’s card. Want to buy a cup of joe for a pal? Or, more likely, someone you’ve never met? Use Jonathan’s card.” Stark posted an image of the electronic card, inviting anyone to copy it to their own phones. “Jonathan’s…

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