Vero, the next Instagram? Unlikely, but time will tell

By Debra Dejong / May 5, 2018

Maybe you have heard about Vero, the platform that is being lauded as the ‘new Instagram’. Launched in 2015, it shot to fame with a growth spurt of 500,000 users who joined within 24 hours. These new users were mainly influencers in the tattoo and cosplay communities, so not exactly mainstream. So what makes Vero different from other social media platforms? In a nutshell, Vero has three USPs:1. It doesn’t allow ads on its platform2. It doesn’t collect user data3.…

To Hate Or Not To Hate – That’s The Facebook App Question

By Dan Lavie / November 29, 2013

Facebook (NASDAQ:FB) recently launched a new app: “Hate with Friends”. It allows Facebook users to “hate” their friends instead of removing them as a friend (in other words: to “unfriend” them).  Once you as a Facebook user dislike one of your friends, you can hate that friend via the app. Once your friend hates you back, it shows on both your Facebook accounts. By adding the app via the “Hate with Friends” website, you can build your very own hate…

Useful Tips for Pitching News

By Dan Lavie / April 28, 2012

As a marketing or PR professional, it is quite likely part of your job to pitch news to journalists and magazines. It is important to realize that not every interview you arrange or information you sent will be published.   Once you have news to share, seek out the magazine that matches your target audience. Below are some tips for pitching your news: Get to know the writers/journalists by checking out what they have written about before. Feed the right…

Ten Tips for Freelancers and SMEs/SMBs

By Dan Lavie / March 24, 2012

1. Avoid being on the Road (too much) As we all know, we spent too much time on the road. All these hours cannot be billed. Try to communicate as much as possible by email, phone and Skype. Try to schedule meetings in the same region on the same day. Check out the best way to travel: car, public transport or (my favorite) a combination. It’s best to schedule meetings outside of rush hour. It saves both of you time.…

A painful lesson in copyright and graphic design – inspired by Steve Jobs

By Dan Lavie / October 19, 2011

Social media has changed the game; in more ways than one. Let’s look at the case of Mr. Mak. Mr. Mak, a university student in Hong Kong who is an aspiring graphic designer. Upon the passing way of Steve Jobs, he designed a graphic of the Apple logo with a silhouetted profile of Mr. Jobs. It went viral and was even picked up by news media. Even actor Ashton Kutcher posted the design on his Twitter account. So far, so…

Guideline for Conducting Your Own Marketing Audit

By Dan Lavie / July 25, 2011

You put a lot of effort in your marketing, so you want to know how you are doing. A marketing audit will show how you are performing. Following is a guideline on how to conduct a marketing audit. 1. List all the social marketing media you use: Website Blog Forum LinkedIn (corporate page, own group) Xing (corporate page, own group) Facebook (corporate page, groups) Twitter Newsletter Webinar White papers Articles 2. List your target audience for each one: Customers/clients Potential…

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