SEC Accepts Social Media for Disclosing Material Information

By Dan Lavie / April 16, 2013

The SEC has officially announced that posting corporate information on social networking sites such as Facebook and Twitter are equal to releasing information via a news release and on the corporate website. In general, the SEC stipulates that companies must make material information available to all investors simultaneously via SEC filing or press release. The SEC made the move following an investigation into the Facebook posting of Netflix CEO Reed Hastings. He bragged that his company’s monthly viewing had exceeded…

The Art of Retracting a Press Release

By Dan Lavie / February 11, 2012

Suppose you provide communications support to a global, non-profit entity, such as the global milk sharing network (Human Milk for Human Babies). During your PR activities, you come across a woman who is asking for milk for NY friend currently living in Paris. The friend has a hard time finding enough milk for her baby, and turned to the hm4hb website for assistance. As a PR professional, you see a golden opportunity to get the purpose of the non-profit across.…

Business Plan for Freelancers and small business owners

By Dan Lavie / January 17, 2011

A business plan helps you to formulate your goals, outline expected costs and expenses, identify marketing opportunities, and formulate an exit strategy. It helps to measure your business success. If you start your own business from home, or are a freelancer, it will help you to keep focused. Needless to say, the business plan must be short and to the point. What should be included in such a business plan? Executive summaryThe executive summary describes in one page what your…

Is the SEC killing the press release – not likely!

By Dan Lavie / August 7, 2008

On July, 30 the Securities and Exchange Commission (SEC) published its recommendations for public companies in their efforts to comply with the securities laws “while developing their Web sites to serve as an effective means for disseminating important information to investors”. sparked a hot debate among IR and financial PR professionals, who are trying to figure out what the impact is. Many IR/PR agencies make good money writing and distributing press releases on behalf of public companies. Since a public…

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