The Funny Marketing and PR of The Interview

By Dan Lavie / January 3, 2015

Sometimes you get an unexpected marketing and PR boost. Just look at The Interview, a comedy that made the headlines for unexpected reasons. The Interview is a comedy about talk show host and producer finding out that their show is a favorite of Kim Jong-un of North Korea. Once they land a live interview with him, the CIA recruits them to take him out. Although the movie is mediocre to say the least (movie critics panned it), it got an…

Nissan’s Perfect Reaction to a Cheeky Advertisement for Selling an Old Nissan Maxima

By Dan Lavie / January 9, 2014

Luke Aker wanted to sell his 1996 Nissan Maxima. The car was not only old, but also was quite battered. He put the cat on Graigslist which was not successful. Being a filmmaker and owner of Ikonik Films, Aker came up with a great way to sell his car – making a cool ad! His tongue-in-cheek advertisement is brilliant. It’s a witty parody of your average car commercial. The voiceover states that “It not only brings more admiring stares than any…

ReedPOP’s PR Snafu – Using Attendee Twitter Accounts to Post Tweets Praising New York Comic-Con (NYCC)

By Dan Lavie / December 6, 2013

Recently, the New York Comic-Con (NYCC) took place in the Javits Center. It’s a convention dedicated to comic books, movies, TV shows and video games. Event organizer ReedPOP wanted prevent entrance using counterfeit badges and monitor the visitor flow. That’s why NYCC opted for visitor badges with radio-frequency identification (RFID) chips inside. Since RFID chips use radio frequencies to transfer information between the chip and a receiver, NYCC could learn where visitors spent their time at the event, as well…

Subway Foot-Long PR Nightmare

By Dan Lavie / January 19, 2013

Once you make a claim – make sure you can stick to it. That’s the hard lesson that fast food chain Subway is learning. (Shame on its legal team!). Subway sells a sandwich called the “foot-long sub”. Needless to say it is suppose to be a food long. As always, an overzealous customer popped up who ordered the sandwich and measured it. (Yes, we are talking about a male customer – pun intended). Mr. Matt Corby of Perth (Australia) measured…

FAQ that Companies Have for Their PR Agencies (Part II)

By Dan Lavie / January 6, 2012

This post is the continuation from the previous one that you can find on my precious post. 7. Companies must have a dedicated (and charismatic) spokespersonFor startups, putting the CTO or VP R&D without any media experience in front of journalists and the media is disastrous. In many cases, the interview will result in a monologue about all the cool features of the amazing technology/product/service, peppered with tech lingo. The journalist needs to write something cool that everybody can easily…

Man returns library book after 76 years, giving the library a great PR boost

By Dan Lavie / December 26, 2010

Mark McKee kept his favorite library book for 76 years. before he finally plucked up the courage to send it back to the library. He also sent a letter along with it, in which he wrote: “My conscience took over. I was entranced by the book and kept it with my prized possessions, intending to return it forthwith.” Mr. McKee borrowed “A Dog of Flanders” written by English author Marie Louise de la Ramee, when he was 13 years old…

Is the SEC killing the press release – not likely!

By Dan Lavie / August 7, 2008

On July, 30 the Securities and Exchange Commission (SEC) published its recommendations for public companies in their efforts to comply with the securities laws “while developing their Web sites to serve as an effective means for disseminating important information to investors”. sparked a hot debate among IR and financial PR professionals, who are trying to figure out what the impact is. Many IR/PR agencies make good money writing and distributing press releases on behalf of public companies. Since a public…

How will the current recession impact Public Relations?

By Dan Lavie / July 14, 2008

Whether the current recession is real or perceived (depending who you listen to), the PR industry is looking at the impact it is going to have. Possible trends to watch:When media professionals will be laid off or move into other areas, PR professionals (both in house and at the agency-side) will lose established relationships – one of their core strengths. Especially agencies will be hurt by contacts at leading magazines and news outlets that will have no more business value,…

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