Starbuck’s Clever Marketing Stunt – Its Unicorn Frappuccino

By Dan Lavie / April 29, 2017

The latest (temporary) addition to Starbuck’s menu was the Unicorn Frappuccino. With its vibrant pink and blue colors, this sweet and sour syrup and sprinkles concoction was a one-off.  It was only available in the United States, Mexico and Canada from April 19 and April 23. The company marketed as: “Here for a few days only: The flavor-changing, color-changing, totally not-made-up Unicorn Frappuccino. Magical flavors start off sweet and fruity transforming to pleasantly sour. Swirl it to reveal a color-changing…

Using the Obamas as a marketing asset

By Dan Lavie / January 22, 2010

The Obamas are a marketing asset – as quite a few companies and organizations know. Going by the assumption “it’s easier to ask for forgiveness than permission”, they use the Obamas in their PR. The outdoor clothes company Weatherproof noticed that the President was wearing one of their coats when photographed on the Great Wall of China. The company promptly used this news picture for the advertisement touting the tagline ‘A Leader In Style’. In the pic, Obama stands alone…

PETA’s rebranding of fish – will its Sea Kitten marketing campaign work?

By Dan Lavie / October 29, 2008

PETA is known for its often provocative and controversial campaigns, such as comparing factory farming to the Holocaust. In its latest campaign, it tries to convince the public that fish are capable of showing physical affection, of feeling pain and of grieving when their companions die. They are in PETA’s opinion not different from pets such as dogs and cats.Since fish are not furry and cuddly, PETA tries to change the public image of fish from slithery and slimy to…

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