Tag: Pears soap

The power of Facebook – the Pears soap campaign

Pears clear soap is a product consisting of a 221-year-old formula. It is also the world’s first registered brand, and boasts a loyal customer base. Recently, Pears decided to change its age-old formula, changing and extending the number of ingredients and adding chemicals. The original Pears soap contains just eight ingredients, including rosemary and thyme[…]