Looking for a marketing writer? Contact Tip Top PR!

By Debra Dejong / February 13, 2018

5 Reasons Why You Need a Marketing/Martech Writer

By Dan Lavie / September 28, 2017

You are a high-tech company and you want to tell the world how amazing you are. So what do you need? A marketing (aka martech) writer! To make your mark in the world, you want your target audience to know how amazing you are. This means making your mark in the digital space, being it online articles, newsletters, or social media such as LinkedIn, Facebook, Twitter and the like. At the core of all media, both online and offline, is…

Check Out The Latest Tip Top PR Promo

By Dan Lavie / March 3, 2017

Funny Promo of Tip Top PR

By Dan Lavie / February 27, 2017

Macy’s Costly Typo – Why Proper Copywriting and Editing is Important

By Dan Lavie / April 5, 2013

Macy’s mailed a promotion to its U.S. customers in which it offered a necklace listed at $1,500 necklace for $47 under the heading “Super Buy!” However, according to Macy’s “The item had the wrong price for $47. The correct price is $479 dollars and because of that it’s a pricing error.” Although Macy’s apologized for the error, no explanation was give why it happened.  Macy’s spokesperson Beth Charlton stated “When the mistake was caught, signage did go up in the fine…