Seven Tips to Avoid Pitfalls in Your Social Media Strategy

By Dan Lavie / July 22, 2017

Social media is one of the strongest tools in the marketing arsenal. But if it goes wrong, the fallout can be disastrous. A faux pas can trigger a social media storm that is impossible to control, as United Airlines found out the hard way. What are the major pitfalls that you should avoid to keep your social media fans happy? Tip #1: Go for better, not more content Quite a lot of companies believe in „the more, the better“. Wrong!…

How to Choose Your Chinese Company or Brand Name

By Dan Lavie / May 3, 2014

Once you decide to enter the Chinese market as a western company or brand, you need to think of a Chinese name. Localizing your company or brand name is complicated. You need a Chinese name as soon as you start selling on e-commerce sites and start using local social media. You also want to use WOM to promote your brand. It involves in-depth knowledge of the local language and culture, sensitivity towards local customer attitudes and willingness to adapt the…

Ten Tips for Freelancers and SMEs/SMBs

By Dan Lavie / March 24, 2012

1. Avoid being on the Road (too much) As we all know, we spent too much time on the road. All these hours cannot be billed. Try to communicate as much as possible by email, phone and Skype. Try to schedule meetings in the same region on the same day. Check out the best way to travel: car, public transport or (my favorite) a combination. It’s best to schedule meetings outside of rush hour. It saves both of you time.…

The CardMunch Application Let You Scan Business Cards; Creating A Digital Rolodex At Your Fingertips

By Dan Lavie / November 19, 2011

At WATEC 2011, a business contact showed me CardMunch, the latest cool application to capture business cards. LinkedIn just unveiled a completely revamped version of CardMunch, which it bought from Bowei Gai at the end of 2010. CardMunch is a free iPhone application that let you scrape business cards for vital information. You snap a picture of the business card, and CardMunch 3.0 ties that business card with the person’s LinkedIn profile. This gives you insight into mutual contacts, credentials,…

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