In the War of the Tote Bags, Is Balenciaga or Ikea winning?

By Dan Lavie / May 9, 2017

Luxury brand Balenciaga launched a new tote bag. In itself, Arenais a beautiful Italian-made leather extra-large shopping bag that retails for $2,145. The reason why it drew worldwide attention is its uncanny resemblance to Ikea’s plastic $0.99 Frakta bag. The resemblance got international media exposure and a plethora of sardonic postings, snarky headlines, and enraged tweets. Balenciaga did not react to the controversy. In my opinion – purposely. Their luxury goods never got this kind of (free) publicity before! Ikea…

In the War of the Tote Bags, Is Balenciaga or Ikea winning?

By Dan Lavie / April 7, 2017

Luxury brand Balenciaga launched a new tote bag. In itself, Arenais a beautiful Italian-made leather extra-large shopping bag that retails for $2,145. The reason why it drew worldwide attention is its uncanny resemblance to Ikea’s plastic $0.99 Frakta bag. The resemblance got international media exposure and a plethora of sardonic postings, snarky headlines, and enraged tweets. Balenciaga did not react to the controversy. In my opinion – purposely. Their luxury goods never got this kind of (free) publicity before! Ikea…

The Hadølf Table – The Irony of IKEA’s Righteous Indignation

By Dan Lavie / December 17, 2015

IKEA is Not Amused. The reason is clear: the appearance of a fake IKEA advertisement promoting a table with a questionable design. The so-called “Hadølf” table top is shaped like a swastika. The picture, claiming to be from an Italian IKEA catalogue, went viral in Germany. IKEA has announced that it will take legal action against the prankster who made the controversial ad. A spokesperson of the Swedish company went on record and stated in the German newspaper Berliner Zeitung:…

Usability – The Secret Sauce of Having A Great Website

By Dan Lavie / June 6, 2015

Many enterprises overlook a basic given – usability. Visitors should be able to understand at one glance what the enterprise is all about. Many corporations assume that they are well known enough, so they don’t need to explain on their website what they are about. Huge mistake! As a CEO once told me a long time ago: “Never assume!” 1. FIFA Lat’s visit the website of FIFA: http://www.fifa.comYou will notice that it does not explain what FIFA stands for (Fédération…

What did Dutch People Google in 2013?

By Dan Lavie / December 30, 2013

For marketers and advertisers, it’s always important to know what your target audience is interested in. Data from search engines are particular valuable. If your target audience is located in the Netherlands, the following might be of interest. Google Netherlands has just released its “Zeitgeist” report – an overview of the most popular search terms. Summary ‘Facebook’ was the most googled term – in combination with a name The most popular search was “:How?” in the context of “how long…

IKEA’s Marketing Blunder

By Dan Lavie / June 1, 2012

IKEA promised way back in 1999 in Brussels that it would not use any wood from primeval forests and has been boasting the slogan ‘We Love Wood‘ on its wooden products ever since. However, as it turns out, IKEA’s wood is not always so ecological, responsible or sustainable. A report published by Swedish and Russian environmental organizations show that IKEA’s wood also comes from harvesting primeval forests in Karelia in North Russia. Swedish state television also covered IKEA’s walk of…

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