Article Marketing

By Dan Lavie / December 20, 2009

One of the best ways to promote a company is with opinion articles. Many magazines (online and print) welcome well-written articles. These articles should not be biased though – nobody wants to read a (blatant) sales pitch. As marketing professions will tell you – educating your target audience/potential customers is an effective marketing strategy. Before starting to write, identify the target audience. Who are the readers of the magazine you want to send the article to? What are their interests?…