Google’s Three Types of Content Creators – Cool Tips & Tricks

By Dan Lavie / August 31, 2015

Google gives us some need tips and tricks how we can tell a good story that engages our target audience. It all depends on the type of content creator. Google distinguishes three types: The Campaigner who is focusing on content optimized for online distribution The Collaborator who loves to cooperate with vlogger, especially in the beauty, fashion and culinary field   The Channeler, who operates according to the always-on principle, and provides a serial story line   Let’s have a look how…

Be Careful What Your Google Search For – Google Offensive Map Results

By Dan Lavie / May 28, 2015

Google maps have the habit of returning some offensive results. The racial slur search “N***** in the House” showed the White House as a result. The reason? Google’s algorithms. According to Jen Fitzpatrick, a Google engineering executive, the offensive terms were leading to “unexpected maps results” because people have used these phrases online when talking about public places and businesses. Google’s search engine then linked those terms to the discussed locations in its Maps search results. Google apologized and said…

Google’s French Faux Pas

By Dan Lavie / February 9, 2014

Google got on the wrong side of the French authorities. The Commissions Nationale de l’Informatique et des Libertés (CNIL) investigated Google’s privacy policy change from 2012. About two years ago, Google bundled all its services (Google+, Gmail, Blogger, YouTube etc.) into one. This also changed the privacy policies of the separate accounts that users managed separately. The CNIL came to the conclusion that Google’s new privacy policy didn’t give users enough control over their private information. Furthermore, the agency also…

What did Dutch People Google in 2013?

By Dan Lavie / December 30, 2013

For marketers and advertisers, it’s always important to know what your target audience is interested in. Data from search engines are particular valuable. If your target audience is located in the Netherlands, the following might be of interest. Google Netherlands has just released its “Zeitgeist” report – an overview of the most popular search terms. Summary ‘Facebook’ was the most googled term – in combination with a name The most popular search was “:How?” in the context of “how long…

Google’s Clever Ploy – The Mystery of the Two Barges

By Dan Lavie / November 17, 2013

Google (NASDAQ:GOOG) is one of the largest data users in the world. It created a viral storm when news broke that the search giant was rumored to build a floating data center on a barge in the San Francisco Bay. A similar structure was recently constructed on a barge in Portland barge. Both barges are registered to the By And Large LCC shell company. It was pointed out that the structures would be consistent with Google’s patent for building offshore…

Google Acquires Navigation App Operator Waze for $1,1 Billion

By Dan Lavie / June 10, 2013

Google (GOOG) is buying Waze, a navigation app operator, to keep up with competitors such as Facebook. The deal is expected to be announced on June 11th according to an anonymous source. Google will have access to 40 million Waze users. Waze is a relatively unknown company. It provides a free app for iPhone and Google Android devices. Base on the principle of crowd-sourcing, real-time GPS data from Waze users are used. This makes traffic and navigation information accurate and…

A New York Court Ruled that Clipping Content from Internet without Payment is Not Covered by Fair Use

By Dan Lavie / March 30, 2013

Meltwater is a Norwegian clipping service that monitors news about its clients on the Web. These paying clients include companies and governments that fork out good money to outsource trolling the internet for news items themselves. Meltwater provides them with news alerts, newsletters and access to a searchable database. Those newsletters include introductory sections of news stories (aka “ledes”) that were taken from the Associated Press (AP) and other sources. AP promptly demanded that Meltwater buy a license to distribute…

Library Marketing – How A Dutch Library Enticed Social Media Users

By Dan Lavie / April 4, 2012

Libraries are going through a tough time due to changing reader’s behavior. Readers want to read digital and prefer to look up information on Google or Wikepedia instead of in an encyclopedia. That is the reason why Encyclopedia Britannica recently announced that they will stop printing their gorgeous, leather-bound tomes. In The Netherlands, many libraries had to close down or merge. As a result, they lost their function as a local information hub and place to relax and recharge One…

A good boss is hard to find, and being one might be even harder

By Dan Lavie / October 24, 2011

The average employee works around 40 hours per week. For business owners and employers, this number is much higher. Employers and business owners care about their bottom line. But this does not need to come at the expense of their workforce. The following tips serve not only as advice for employers, but also as a checklist for job seekers and employees. Few companies meet all the points on the list. The one that comes closest is Google (NASDAQ:GOOG). 1. Pay…

Google’s real-time search – a search engine marketing dream come true?

By Dan Lavie / December 9, 2009

Google announced the rollout of its new real-time search function. Search results will incorporate real-time content from Twitter feeds, blog posts, online news content, Facebook status updates, and content from MySpace , FriendFeed, and Jaiku. According to Google, the latest results and the search options are also designed for iPhone and Android devices for info-on-the-go. With this move, Google also tries to stay ahead of its main competitor – Microsoft’s Bing that already has a real-time search function. With its…

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