Netflix Is Outperforming YouTube

By Debra Dejong / October 16, 2018

According to the recent study “2018 Global Internet Phenomena Report” by the American-Canadian company Sandvine, Netflix was able to overtake YouTube in downstream data worldwide despite providing paid vs free content. The snapshot below (which was taken from the report) shows that Netflix holds the top spot in the Americas. In EMEA, YouTube is still number one, with Netflix in second place. In APAC, Netflix ranks third, after Facebook. Furthermore, Netflix is also number 1 in global downstream traffic with…

About Facebook, Hyves and Burble, the New Kid on the Block

By Dan Lavie / April 22, 2015

Dutch social media platform Hyves is an excellent lesson in social media. The Dutch competitor of Facebook was highly popular. At its heyday a few years ago, its revenues reached close to Euro 20 million and it boasted over 10 million profiles. To put it in perspective, the total Dutch population  reached close to 17 million in April 2015. That’s why the Dutch media group Telegraaf Media Groep (TMG) decided to purchase 100 percent of all the Hyves shares. The…

Facebook Mood Manipulation Study – Cornell Was Not Amused

By Dan Lavie / October 12, 2014

Facebook conducted a controversial study that manipulated users’ news feeds. Facebook did not only got negative reactions from its users, it also got on the wrong side of Cornell University. Cornell University’s ethics board made clear that it did not pre-approve the study. Hence, Facebook should not have had “implied” user permission to conduct the study as researchers previously claimed. To recap: researchers at Facebook tweaked what hundreds of thousands of users saw in their news feeds. They manipulated content…

The Brilliant Way the CIA joined Twitter

By Dan Lavie / June 7, 2014

US governmental agencies routinely secure social media account to prevent unauthorized users tweeting and posting under their name. The CIA filed an impersonation complaint with Twitter against such a user, the Langley-based agency decided to open its own (and verified) account on Twitter and Facebook. In an official statement the agency announced: “This week, the CIA moved deeper into the world of social media with the launch of official social media accounts on Twitter and Facebook.” The CIA describes itself…

What did Dutch People Google in 2013?

By Dan Lavie / December 30, 2013

For marketers and advertisers, it’s always important to know what your target audience is interested in. Data from search engines are particular valuable. If your target audience is located in the Netherlands, the following might be of interest. Google Netherlands has just released its “Zeitgeist” report – an overview of the most popular search terms. Summary ‘Facebook’ was the most googled term – in combination with a name The most popular search was “:How?” in the context of “how long…

To Hate Or Not To Hate – That’s The Facebook App Question

By Dan Lavie / November 29, 2013

Facebook (NASDAQ:FB) recently launched a new app: “Hate with Friends”. It allows Facebook users to “hate” their friends instead of removing them as a friend (in other words: to “unfriend” them).  Once you as a Facebook user dislike one of your friends, you can hate that friend via the app. Once your friend hates you back, it shows on both your Facebook accounts. By adding the app via the “Hate with Friends” website, you can build your very own hate…

Will Customers Soon Be Able To Pay Via Facebook?

By Dan Lavie / August 26, 2013

Social media giant Facebook (NASDAQ:FB) is working hard on its own online payment model. The idea is to make it easier for Facebook users to purchase apps via mobile phones. Facebook is targeting users that have already made purchases on Facebook before. Their credit card details are therefore on file. These details are currently used when a FB-user wants to purchase credits and “gifts” for friends. Those users would soon be able to buy e.g., apps using just their Facebook…

Google Acquires Navigation App Operator Waze for $1,1 Billion

By Dan Lavie / June 10, 2013

Google (GOOG) is buying Waze, a navigation app operator, to keep up with competitors such as Facebook. The deal is expected to be announced on June 11th according to an anonymous source. Google will have access to 40 million Waze users. Waze is a relatively unknown company. It provides a free app for iPhone and Google Android devices. Base on the principle of crowd-sourcing, real-time GPS data from Waze users are used. This makes traffic and navigation information accurate and…

SEC Accepts Social Media for Disclosing Material Information

By Dan Lavie / April 16, 2013

The SEC has officially announced that posting corporate information on social networking sites such as Facebook and Twitter are equal to releasing information via a news release and on the corporate website. In general, the SEC stipulates that companies must make material information available to all investors simultaneously via SEC filing or press release. The SEC made the move following an investigation into the Facebook posting of Netflix CEO Reed Hastings. He bragged that his company’s monthly viewing had exceeded…

Promoted Posts on Facebook

By Dan Lavie / August 9, 2012

Facebook allows you to promote your posts. To choose the best option for your business page, it’s important to understand how it works. 1. Understanding EdgeRank EdgeRank was a term that Facebook used in the past. Nowadays, the company does not have a product or system called EdgeRank. The Facebook news feed algorithm takes many factors into account when determining what to show. These factors include: 1. How often do two people interact 2. How many people have liked a…

Archives