How to Conduct Crisis Management When Your Company is the Victim of a Cyber Attack

By Dan Lavie / October 25, 2013

It can happen to the best of companies – a cyber-attack. Cybercrime is booming and cyber crooks are fine-tuning their attacks. They are constantly developing sophisticated methods to get their hand on the financial details of customers. Websites of banks, shopping sites, and online booking sites are popular cybercrime targets. But any website with a large database that contains login data and payment credentials of customers are targeted. As an organization, once you know that you have been breached, how…

Target’s Manatee Marketing Lesson

By Dan Lavie / April 12, 2013

When Susan Clemons was searching Target.com, she found a grey, plus-sized dress. The grey color was described as “Manatee Grey.” A manatee is a big, rather large and shapeless sea animal also known as a sea cow. Ms. Clemons took offense and tweeted Target “What the Plus sized women get “Manatee Grey” while standard sizes are “Dark Heather Grey.” @Target #notbuyingit Target promptly issued an apology and tweeted that it was looking into fixing the misunderstanding. Target employees posted on…

The rebranding of President Bling-Bling aka N. Sarkozy

By Dan Lavie / March 19, 2008

Nicolas Sarkozy was elected based on the conception that he was different from his predecessors. During his campaign, he built his brand as the simple guy (an immigrant’s son without a patrician elite education) who would change things around (an overhaul of the welfare state which he sees as financially unsustainable, unfair and discourages work).But on Sunday, March 16, the French voters sent a clear message that they were not impressed with M. le President. Sarkozy’s UMP party lost local-government…

Eliot Spitzer’s tarnished brand – can he remarket himself?

By Dan Lavie / March 13, 2008

The Eliot Spitzer scandal will keep on mesmerizing us for some time to come.For marketing and PR professionals, the big question is if and how Spitzer will reposition himself.Over the years, he has been building his own brand as Mr. Clean and the Sheriff of Wall Street.During his tenure as state attorney general he took on the insurance, mutual fund and securities industries, including a high profile and still unresolved case against former NYSE boss Dick Grasso.He was even pegged…

PR – we always have Paris (Hilton)

By Dan Lavie / May 9, 2007

On May 11th, Paris Hilton was convicted to serve a 45-day prison sentence for violating the terms of her probation in an alcohol-related reckless driving case.In court, she argued that she doesn’t read her mail, and just signs what people tell her to sign. Her publicist Elliot Mintz testified in court that he gave her wrong advise about the status of her suspended driver’s license.Paris promptly fired him but rehired him on Monday. What is needed is sound crisis management.Paris…

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