Ben & Jerry’s Strikes Again – This Time with Anti-Trump Ice Cream

By Debra Dejong / November 10, 2018

Ice cream maker Ben & Jerry’s has added a new flavor – the “PeCan Resist”. The company (part of Unilever) is the first to admit that it is an anti-Trump ice cream. This kind of statement fits the brand. The name “PeCan Resist” is a clever wordplay merging the word “pecan” (the nut that is part of other ice cream flavors) with “We Can Resist”, the social movement. By supporting the “We Can Resist” movement, the ice cream maker support…

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