Google Acquires Navigation App Operator Waze for $1,1 Billion

By Dan Lavie / June 10, 2013

Google (GOOG) is buying Waze, a navigation app operator, to keep up with competitors such as Facebook. The deal is expected to be announced on June 11th according to an anonymous source. Google will have access to 40 million Waze users. Waze is a relatively unknown company. It provides a free app for iPhone and Google Android devices. Base on the principle of crowd-sourcing, real-time GPS data from Waze users are used. This makes traffic and navigation information accurate and…

A Steve Jobs action figure – just what Sheldon Cooper et al want….

By Dan Lavie / January 10, 2012

It only took three months after the tragic passing away of Apple’s iconic founder Steve Jobs for a company to come up with merchandise. The company “In Icons” is going to launch Steve Jobs action figures. The company’s website has pictures of the poseable Steve Jobs figure on its website. The figures are expected to be shipped in February and will cost $99. The Chinese manufacturer believes that the 12-inch-high Jobs doll will become a collector’s item. They might be…

A painful lesson in copyright and graphic design – inspired by Steve Jobs

By Dan Lavie / October 19, 2011

Social media has changed the game; in more ways than one. Let’s look at the case of Mr. Mak. Mr. Mak, a university student in Hong Kong who is an aspiring graphic designer. Upon the passing way of Steve Jobs, he designed a graphic of the Apple logo with a silhouetted profile of Mr. Jobs. It went viral and was even picked up by news media. Even actor Ashton Kutcher posted the design on his Twitter account. So far, so…

How NPS Measures Customer Happiness

By Dan Lavie / August 27, 2011

Companies want to know if their customers like their products and services. Net Promoter Score (NPS) tracks how likely is it that they will recommend the company’s product/service to a friend or colleague, using a 0-10 point scale, and tracking the ratio of “promoters”, “passives” and “detractors”. Promoters are loyal enthusiasts who will keep buying and refer others, fueling growth. They score 9-10. Passives are satisfied but unenthusiastic customers who are vulnerable to competitive offerings. They score 7-8. Detractors are…

Not without my IP lawyer – Nexocial’s painful marketing lesson

By Dan Lavie / November 6, 2010

The company Nexocial was forced by Apple (AAPL) to change the name of its nPad-tablet. Apple argued that the product name infringed on its trade marks. Nexocial also had to discontinue its nPad-website. It is unclear what new product name will be chosen by Nexocial. Hopefully this time they will check it with an IP lawyer first. Nexocial was wise to comply with Apple’s demand. The nPad is the brainchild of Hugo Leijtens, the Dutch CEO of Chengdu–based Nexosial. He…

Archives