In the War of the Tote Bags, Is Balenciaga or Ikea winning?

By Dan Lavie / May 9, 2017

Luxury brand Balenciaga launched a new tote bag. In itself, Arenais a beautiful Italian-made leather extra-large shopping bag that retails for $2,145. The reason why it drew worldwide attention is its uncanny resemblance to Ikea’s plastic $0.99 Frakta bag. The resemblance got international media exposure and a plethora of sardonic postings, snarky headlines, and enraged tweets. Balenciaga did not react to the controversy. In my opinion – purposely. Their luxury goods never got this kind of (free) publicity before! Ikea…

In the War of the Tote Bags, Is Balenciaga or Ikea winning?

By Dan Lavie / April 7, 2017

Luxury brand Balenciaga launched a new tote bag. In itself, Arenais a beautiful Italian-made leather extra-large shopping bag that retails for $2,145. The reason why it drew worldwide attention is its uncanny resemblance to Ikea’s plastic $0.99 Frakta bag. The resemblance got international media exposure and a plethora of sardonic postings, snarky headlines, and enraged tweets. Balenciaga did not react to the controversy. In my opinion – purposely. Their luxury goods never got this kind of (free) publicity before! Ikea…

Clever Anti-Smoking Poster in Sweden – But Will It Be Effective?

By Dan Lavie / January 13, 2017

Smokers get on the nerves of non-smokers. Doctors and governments are trying to convince smokers to quit. As we all know, most campaigns are unsuccessful. The Swedish pharmacy chain Hjärtat came up with a creative way to have smokers at least think for moment. The company put up interactive ads. The catch? They also have sensors – as soon a smoker walks in front of it, the actor on the poster starts coughing. Smokers walking near the entrance of the…

Nissan’s Perfect Reaction to a Cheeky Advertisement for Selling an Old Nissan Maxima

By Dan Lavie / January 9, 2014

Luke Aker wanted to sell his 1996 Nissan Maxima. The car was not only old, but also was quite battered. He put the cat on Graigslist which was not successful. Being a filmmaker and owner of Ikonik Films, Aker came up with a great way to sell his car – making a cool ad! His tongue-in-cheek advertisement is brilliant. It’s a witty parody of your average car commercial. The voiceover states that “It not only brings more admiring stares than any…

Archives