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Mrs. Robinson, can you spare me a dime?

By Dan Lavie / October 11, 2006

The female icons of today are women close to or in their fifties.Entertainer Madonna, actresses Susan Sarandon, Goldie Hawn and Joanna Lumley, and talk show host Oprah Winfreyare just a few. The baby boomer women are 50+ and a powerful marketing force- worldwide. Europe and Japan already have significant advanced aged populations, with the US, China, Chile and Australia expected to join this category in the next decade. What makes them unique is: Their appearance. These women are healthy, work…

Bravo for Burberry

By Dan Lavie / October 10, 2006

150-year old Burberry is one of the oldest brands around. It became famous for its invention of the gabardine waterproof raincoat and for providing kit to officers in the British armed forces during World War I.Later in the century it was worn by Humphrey Bogart in Casablanca, Audrey Hepburn in Breakfast at Tiffany’s and Peter Sellers in The Pink Panther. In 1955, GUS (Great Universal Stores) bought Burberry and has been its full owner until 2000. The flotation of Burberry…

Homepage Marketing

By Dan Lavie / October 4, 2006

As we all know, a corporate homepage is the face of a company.And like in real life, you cannot undo a bad first impression.The homepage of a company must tell the visitor in one shot what the company is all about.If it is too cluttered or doesn’t convey what products or services are being offered, the visitor will leave never to return.A corporate homepage must be so inviting, that the visitor will click through to other pages and get the…

Management & Marketing – Patagonian style

By Dan Lavie / October 3, 2006

Once in a while, there is a company or CEO that defies all marketing logic.A good example is the outdoor clothing company Patagonia.Its founder and owner, Yvon Chouinard, ignores the bottom line, refers to fellow businessmen as “corpses in suits,” and blames the business world for destroying Earth and native cultures. Despite his personal definition of an MBA (management by absence), Chouinard is brilliant in marketing and promoting his company.Chouinard started producing his own mountain climbing equipment. He invented pitons…

Rock around the block

By Dan Lavie / September 30, 2006

On 9/17, the Hard Rock Cafe launched its latest outlet at Times Square, NYC no less. The Hard Rock chain was highly successful until 2000, with a highly recognizable brand and over-the-top grand openings and special events.After 2000, the group followed an aggressive growth strategy, leading to opening Hard Rock outlets in areas that weren’t appropriate.Needless to say, not only the bottom line, but also media exposure suffered.As a result, the company decided to close down several smaller locations and…

To blog or not to blog – that’s the question

By Dan Lavie / September 26, 2006

Blogs (weblogs) are more popular than ever.Apart from supplying a plat form for personal opinions or promoting a cause, bloggers have also voiced their opinions about the companies they work for, office politics and products and services.As a result, some bloggers have been fired from their jobs for what they thought were innocuous posts.Blogs show up in search engines – sometimes a blog has a higher ranking than the company that is discusses.News is often posted on blogs with comments, which…