Everything You Need to Know about App Store Optimization

By Debra Dejong / November 30, 2018

App Store Optimization (ASO) is the process of optimizing mobile apps to get higher ranking in app stores. ASO aims to have more users find the app and buy it. To entice customers to download an app, it must be inviting. There are 10 aspects you need to consider: 1. App name The format and name of your app are crucial. So make sure that your app name should be short and to the point. A short brand name does…

Tip Top PR Wishes You Happy Thanksgiving

By Debra Dejong / November 22, 2018

Tip Top PR Wishes Youa and Your Family Happy Thanksgiving!

By Debra Dejong / November 21, 2018

Ben & Jerry’s Strikes Again – This Time with Anti-Trump Ice Cream

By Debra Dejong / November 10, 2018

Ice cream maker Ben & Jerry’s has added a new flavor – the “PeCan Resist”. The company (part of Unilever) is the first to admit that it is an anti-Trump ice cream. This kind of statement fits the brand. The name “PeCan Resist” is a clever wordplay merging the word “pecan” (the nut that is part of other ice cream flavors) with “We Can Resist”, the social movement. By supporting the “We Can Resist” movement, the ice cream maker support…

Gen Z Yellow and Why New Color Trends are Important for Brands

By Debra Dejong / November 6, 2018

Colors are an important part of any brand identity; that’s why harnessing the power of color is crucial. That being said, it leaves us with the question: Which color trends are important for brands to attract the attention in a world in which content and visuals are king and queen? And how to translate these in your rebranding campaign? Let’s have a look at a textbook example of a company that knows how to handle its visual rebranding – the…

Tip Top PR Wishes You a Happy Halloween

By Debra Dejong / November 1, 2018

Netflix Is Outperforming YouTube

By Debra Dejong / October 16, 2018

According to the recent study “2018 Global Internet Phenomena Report” by the American-Canadian company Sandvine, Netflix was able to overtake YouTube in downstream data worldwide despite providing paid vs free content. The snapshot below (which was taken from the report) shows that Netflix holds the top spot in the Americas. In EMEA, YouTube is still number one, with Netflix in second place. In APAC, Netflix ranks third, after Facebook. Furthermore, Netflix is also number 1 in global downstream traffic with…

The Three Key Elements to Build Brand Love

By Debra Dejong / October 6, 2018

Just think of the long lines of fans waiting until they could get the latest iPhoneor Harry Potter novel they crave. It tells you that consumers do a lot (and fork out a lot of money) to get the brand article they want. It’s what marketers call “brand love”. Every company wants to have a brand that customers not only like, but also love. In marketing terms, brand love is based on three pillars, which are: relevance, trust and identification. …

How PR Agency Voodoo Is a Kingmaker

By Debra Dejong / September 19, 2018

Did you ever hear of Voodoo.com? Quite likely not which is more the pity. Voodoo was founded 20 years ago by Fabrice Sawegnon. The advertising agency is headquartered in Abidjan, Ivory Coast. Sawegnon likes to control his image, that’s why he prefers posting on Instagram, Facebook and Twitter, and declines to be interviewed. Voodoo made a name for itself in 2015 when it became part of the reelection campaign of Alassane Ouattara, the current president of the Ivory Coast. Voodoo’s…

The three Pilars of Brand Confidence

By Debra Dejong / September 5, 2018

Just think of the long lines of fans waiting until they could get the latest iPhoneor Harry Potter novel they crave. It tells you that consumers do a lot (and fork out a lot of money) to get the brand article they want. It’s what marketers call “brand love”. Every company wants to have a brand that customers not only like, but also love. In marketing terms, brand love is based on three pillars, which are: relevance, trust and identification.…

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