How PR Agency Voodoo Is a Kingmaker

By Debra Dejong / September 19, 2018

Did you ever hear of Voodoo.com? Quite likely not which is more the pity. Voodoo was founded 20 years ago by Fabrice Sawegnon. The advertising agency is headquartered in Abidjan, Ivory Coast. Sawegnon likes to control his image, that’s why he prefers posting on Instagram, Facebook and Twitter, and declines to be interviewed. Voodoo made a name for itself in 2015 when it became part of the reelection campaign of Alassane Ouattara, the current president of the Ivory Coast. Voodoo’s…

The three Pilars of Brand Confidence

By Debra Dejong / September 5, 2018

Just think of the long lines of fans waiting until they could get the latest iPhoneor Harry Potter novel they crave. It tells you that consumers do a lot (and fork out a lot of money) to get the brand article they want. It’s what marketers call “brand love”. Every company wants to have a brand that customers not only like, but also love. In marketing terms, brand love is based on three pillars, which are: relevance, trust and identification.…

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