What Companies Can Learn From Museums When It Comes To Branding

By Dan Lavie / November 18, 2017

If we look at brands, museums don’t immediately come to mind. More the pity, since museums have strong and valued brands. That’s why companies can learn a lot from their brand success. When we compare the brands of companies with those of museums, we see that the latter have a better reputation. Professor Cees Van Riel of the Erasmus University Rotterdam conducted extensive brand and reputation research in ten countries. Not surprisingly, the Louvre in Paris, France has the best…