Seven Tips to Avoid Pitfalls in Your Social Media Strategy

By Dan Lavie / July 22, 2017

Social media is one of the strongest tools in the marketing arsenal. But if it goes wrong, the fallout can be disastrous. A faux pas can trigger a social media storm that is impossible to control, as United Airlines found out the hard way. What are the major pitfalls that you should avoid to keep your social media fans happy? Tip #1: Go for better, not more content Quite a lot of companies believe in „the more, the better“. Wrong!…

Let Tip Top PR Put Some Summer Magic In Your Marketing

By Dan Lavie / July 12, 2017