How Useful Are Emojis For German Marketing?

By Dan Lavie / June 17, 2017

Using emojis for marketing is not new. But how effective are these small pictographs? Do they get the marketing message across or are they just annoying? A recent study explored the impact of emojis. The study was conducted by Melanie Bender and Roman Schmank of the Rheinische Fachhochschule Cologne as part of their Master’s degree in Business Psychology. They explored the question of the impact of emojis on buying behavior in the DACH countries. More specifically, the study addresses the…

The Fidget Spinner – Flash In The Pan or Marketing Gold?

By Dan Lavie / June 6, 2017

Unless you have been living under a rock, you must have noticed (or heard of) the gadget du jour – the fidget spinner. Claimed to have been originally designed to help people suffering from autism and anxiety to concentrate (I was not able to verify this, so it might be an urban legend or PR story), it is taking the world by storm. It is supposed to act as a release mechanism for nervous energy or psychological stress. However, it…

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