Starbuck’s Clever Marketing Stunt – Its Unicorn Frappuccino

By Dan Lavie / April 29, 2017

The latest (temporary) addition to Starbuck’s menu was the Unicorn Frappuccino. With its vibrant pink and blue colors, this sweet and sour syrup and sprinkles concoction was a one-off.  It was only available in the United States, Mexico and Canada from April 19 and April 23. The company marketed as: “Here for a few days only: The flavor-changing, color-changing, totally not-made-up Unicorn Frappuccino. Magical flavors start off sweet and fruity transforming to pleasantly sour. Swirl it to reveal a color-changing…

Is BMW Turning From A Car Into An App?

By Dan Lavie / April 22, 2017

Car manufacturers are replacing engineers and motor manufacturers with IT specialists and brand builders. BMW for one sees its future in the digital domain, seeing at as a way to increase its customer base of 30 million to 100 million. This marks a shift from being a manufacturer to a service provider. It puts the auto maker in competition with companies such as Google. Just consider that your expensive car is standing idle most of the time. A program like…

Heineken’s Logo Is Under Fire In Hungary – For All The Wrong Reasons

By Dan Lavie / April 16, 2017

The Hungarian governmentwants to ban Heineken’s iconic logo since it is “communist” due to its red star. It is part of the government’ “moral duty” to crack down on the commercial use of Nazi or communist symbols such as swastikas, hammer and sickles, or a red stars. The reason given is respect for the victims of the Holocaust and communism. Heineken’s red start has therefore seen as “an obvious political meaning”.  Heinekenis looking at a fine of Euro 6M. But…

Happy Passover

By Dan Lavie / April 10, 2017

In the War of the Tote Bags, Is Balenciaga or Ikea winning?

By Dan Lavie / April 7, 2017

Luxury brand Balenciaga launched a new tote bag. In itself, Arenais a beautiful Italian-made leather extra-large shopping bag that retails for $2,145. The reason why it drew worldwide attention is its uncanny resemblance to Ikea’s plastic $0.99 Frakta bag. The resemblance got international media exposure and a plethora of sardonic postings, snarky headlines, and enraged tweets. Balenciaga did not react to the controversy. In my opinion – purposely. Their luxury goods never got this kind of (free) publicity before! Ikea…