Clever Anti-Smoking Poster in Sweden – But Will It Be Effective?

By Dan Lavie / January 13, 2017

Smokers get on the nerves of non-smokers. Doctors and governments are trying to convince smokers to quit. As we all know, most campaigns are unsuccessful. The Swedish pharmacy chain Hjärtat came up with a creative way to have smokers at least think for moment. The company put up interactive ads. The catch? They also have sensors – as soon a smoker walks in front of it, the actor on the poster starts coughing. Smokers walking near the entrance of the…

Wishing you a happy, healthy 2017

By Dan Lavie / January 1, 2017

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