Why It’s Good To Put Emotion In Your Marketing Message

By Dan Lavie / May 5, 2016

As companies of all sizes, including freelancers, we want to get our marketing message across. So how do we know if our target audience “get it”? Often, people will compliment you on your website, blog, or branding. That’s nice, but do they really want to buy from you or engage your services? In other words, does it convert to business? The best way to tell if your (potential) customers really “get you”, is to monitor their heartbeat. It’s basically borrowing…

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