Marketing Lessons from the Catholic Church

By Dan Lavie / September 8, 2014

The Catholic Church knows how to recruit new “customers”. No surprise; they have been doing that for 2000 years! What is their marketing secret? 1. Conveying the mission statement The mission of the Catholic Church is to win and retain believers. To that end, “customers” must be convinced that the Catholic god exists. Representatives of the Catholic Church use a cool sales trick to convince the cynical. They argue: “True, you cannot see our god. So how do you know…