The Marvelous Marketing of the Ice Bucket Challenge

By Dan Lavie / August 24, 2014

Wherever you turn, it’s there – the ASL ice bucket challenge™. The concept is simple: someone dares you either to douse yourself with a bucket full of water and ice or send $100 to the ALS Association. You in turn dare others to the same challenge; they also have 24 hours to respond or make the donation. In our social media age, the challenge spread like wildfire. People of all walks of life across continents joined in, including a flock…

Downton Abbey’s Perfect Handling of Its PR Blunder

By Dan Lavie / August 19, 2014

Downton Abbey is far more than a stylish period drama – it’s also making heaps of money from a slew of merchandise. British retail chain Marks and Spencer sells a “Downton Abbey” beauty line which includes soaps, nail polish, lip gloss, lotions and scented candles. There are also Downton Abbey lines of jewelry, fashion, home decor and furniture. To launch season 5 of Downton Abbey, a series of publicity photos was released in August 2014. Eagle-eyed fans spotted a plastic…

Does Apple’s iPhone 6 Feature Wireless Charging?

By Dan Lavie / August 11, 2014

Apple’s iPhone 6 will be coming to an Apple store close to you starting September 19. According to Forbes, the 4.7 inch screen iPhone 6 will retail at $199 and the 5.5 inch screen at $299. Rumors are flying about its new features that will be shown at a media event on September 9. TMZ claims to have obtained leaked pictures taken by an ex-employee at a Foxconn factory in China. Foxconn manufactures devices for Apple, Microsoft, Amazon, Nintendo and…

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