Airbnb’s New Logo – An Epic Marketing Blunder

By Dan Lavie / July 14, 2014

Airbnb just unveiled its new logo called “the Belo”. In the color Magenta, it strives to combine the concept of Yahoo’s distinctive purple and Nike’s famous Swoosh. Airbnb enables users to list their homes on the web and rent them out to guests. The company wants to add more sharing products and services to its offerings, such as surfing lessons. For its rebranding, Airbnb turned to DesignStudio, a young London-based global branding and design agency, that has as its mission…

DKNY Ramadan Collection – A Stroke Of Marketing Genius?

By Dan Lavie / July 6, 2014

DKNY, part of the LVMH Group, has just launched a new fashion line. The DKNY Ramadan Collection consists of halal couture. The stunning designs cover arms and legs and have modest necklines. The collection (styled by two prominent Middle Eastern fashionistas Yalda Golsharifi, fashion editor of Styles Magazine, and Tamara Al Gabbani, a fashion designer in Dubai) fuses high fashion with conservative design. Both women are popular bloggers and also modeled the collection including for the #DKNYRamadan campaign. The 12-piece…

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