How NOT To Promote Your Services

By Dan Lavie / May 19, 2014

Recently, I got the following email: “As a { }, are you interested in following SEO, SMO and website redesigning services at this time for your company by industry experts: $500 SEO services includes: Keyword Research, Website Theme Review, Navigation Review, Images Review, Page Development Review, Website Content Review, Search Engine Tag Review, File Name Review, Finished Layout Review $500 Social media optimization includes: Article Submission, Press Release Submission, Social Bookmarking, Video Submissions, PPT Submissions, RSS Feed Submissions, Social Network…

How to Choose Your Chinese Company or Brand Name

By Dan Lavie / May 3, 2014

Once you decide to enter the Chinese market as a western company or brand, you need to think of a Chinese name. Localizing your company or brand name is complicated. You need a Chinese name as soon as you start selling on e-commerce sites and start using local social media. You also want to use WOM to promote your brand. It involves in-depth knowledge of the local language and culture, sensitivity towards local customer attitudes and willingness to adapt the…