Will Houzz Become the Ultimate Online Platform for DIY and Design Professionals?

By Dan Lavie / January 30, 2014

Houzz is an online platform for DIY and design professionals. Founded by Adi Tatarko and Alon Cohen in 2009, it serves as an online home-improvement platform for anyone looking to hire a professional. It also provides inspiration for people wanting to remodel. Houzz is a mix between Facebook and Pinterest with 16 million unique users per month. The Houzz mobile app was downloaded more than 12 million times. Users consist of three groups: People wanting to remodel their existing homes…

Horror Flick’s Brilliant Marketing Stunt – Prankvertisement At Its Best

By Dan Lavie / January 20, 2014

“Devil’s Due” is low-budget horror movie. It tells the story of a couple on honeymoon that lose track of one night. Once home, they find out that the wife is pregnant. The husband records the earlier-than-planned pregnancy on camera. He notices that the mother-to-be is changing dramatically – and not for the better. Over the months, it becomes clear that dark forces are at work. (Yes, I know, it sounds a lot like Rosemary’s Baby”) Promoting a low-budget movie such…

Hi-Call – A Great Way to Make Phone Calls in Winter

By Dan Lavie / January 15, 2014

When people want to indicate that you should call them, they put their thumb against their ear and “talk” to their pink. You immediately get the message – you have to phone them. Based on this global body language, Italian company hi-Fun has developed a winter glove that does just that. At first glance, its hi-Call glove looks like any ordinary winter glove you can buy. However, it’s a Bluetooth talking glove with built-in microphone and speaker connected to your smartphone. It…

Is Bitcoin a Bad Penny?

By Dan Lavie / January 13, 2014

Bitcoin is currently riding the popularity wave, with Overstock and Zynga accepting the virtual currency as legal payment and PayPal announcing that it believes in the cryptocurrency. Bitcoin was first described by Satoshi Nakamoto in the 2008 white paper “Bitcoin: A Peer-to-Peer Electronic Cash System”. Nakamoto explained in the paper that the virtual currency functions without the rules and restrictions of central banks. Anyone can mint Bitcoins providing they have an Internet connection. Once users have a certain amount of…

Nissan’s Perfect Reaction to a Cheeky Advertisement for Selling an Old Nissan Maxima

By Dan Lavie / January 9, 2014

Luke Aker wanted to sell his 1996 Nissan Maxima. The car was not only old, but also was quite battered. He put the cat on Graigslist which was not successful. Being a filmmaker and owner of Ikonik Films, Aker came up with a great way to sell his car – making a cool ad! His tongue-in-cheek advertisement is brilliant. It’s a witty parody of your average car commercial. The voiceover states that “It not only brings more admiring stares than any…

The RAF Apologizes For Its PR Blunder

By Dan Lavie / January 6, 2014

In itself, it seems straightforward enough; the Royal Air Force (RAF) launched its recruitment campaign to entice reservists to join. The idea was to reach as many people as possible for career opportunities at the RAF. So far, so good. However, the RAF also posted its recruitment posters and billboards in Londonderry (or Derry), the location of the bloodbath that took place on Bloody Sunday 1972, when fourteen unarmed men and boys were shot death by the Parachute Regiment of…

Can Crocs Survive? Or Will It Be A Footnote In Footwear History?

By Dan Lavie / January 3, 2014

Remember Crocs? The colorful rubber clogs conquered the world way back in 2004. In 2006, the Colorado-based company went public (CROX.O). At the height of its popularity, even style icon Kate Middleton was spotted wearing (in her case red) crocs. In 2010 Crocs, Inc appointed John McCarver as its CEO. He was the mastermind behind new product lines such rubber versions of sneakers, docksiders and ballet flats. The company reported sales of $ 1bn, making its shareholders happy. But then…

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