Iran’s Virtual Reality – Politicians Are Active on Twitter and Facebook!

By Dan Lavie / December 31, 2013

“Hello world, we are tweeting without restrictions from Iran”  With this enticing tweet, Dutch journalist Thomas Erdbrink announced from the capital of Iran that Iranians  would be able to post on Twitter and Facebook. However, a day later the digital freedom seemed to be the result of a “technical malfunctioning”. Social media is a delicate topic for Iranian authorities. Iranian President Hassan Rouhaniproclaimed during his election that he wanted to open up internet access. Rouhani himself has an active Twitter…

Tip Top PR Wishes You and Your Loved Ones A Happy, Healthy and Successful 2014

By Dan Lavie / December 31, 2013

What did Dutch People Google in 2013?

By Dan Lavie / December 30, 2013

For marketers and advertisers, it’s always important to know what your target audience is interested in. Data from search engines are particular valuable. If your target audience is located in the Netherlands, the following might be of interest. Google Netherlands has just released its “Zeitgeist” report – an overview of the most popular search terms. Summary ‘Facebook’ was the most googled term – in combination with a name The most popular search was “:How?” in the context of “how long…

Can RSA and EMC Repair Their Brand Damage Courtesy Of The NSA Scandal?

By Dan Lavie / December 24, 2013

Reuters broke the story that the U.S. National Security Agency (NSA) had inked a confidential contract with RSA, a subsidiary of EMC. According to Reuters: “Documents leaked by former NSA contractor Edward Snowden show that the NSA created and promulgated a flawed formula for generating random numbers to create a ‘back door’ in encryption products. RSA received $10 million in a deal that set the NSA formula as the preferred, or default, method for number generation.” Not a bad deal…

How a PR Executive Put Her Foot in Her Mouth and Got Booted Thanks To Her Racist Tweet

By Dan Lavie / December 23, 2013

Justine Sacco worked as the communications director at IAC/InterActiveCorp. (NASDAQ:IACI). IAC runs popular websites such as,,,,,, and the Tinder app. A graduate from Tulane University with a BA in Philosophy, she started her career in 2005 at Dan Klores Communications, followed by working for about a year at The Morris + King Company before moving on to World Wrestling Entertainment. Since 2011, she was working for IAC as a (Senior) Director Corporate Communications…

Branding Santa – A Hilarious Marketing Lesson from UK Agency Quietroom

By Dan Lavie / December 20, 2013

Santa Claus has been a household name for centuries, featuring on greeting cards and product packaging, and appearing in ads, movies and TV shows. So what if Santa decided to (re)brand himself like any other enterprise? The creative minds at Quietroom, a UK branding agency, made a presentation that explains in detail what the new *Santa* brand is all about. But apart from being a wonderful spoof, it also teaches us all the elements of today’s branding policy. It’s especially…

Snapchat – Clever Strategy Or Colossal Mistake?

By Dan Lavie / December 16, 2013

Snapchat is the latest hot startup. It turned down a $3 billion buyout offer from Facebook (NASDAQ:FB). Interesting enough Snapchat hasn’t made any money up till now. Needless to say, the move triggered a lot of speculation. It was assumed that Snapchat knows something that the rest of the world doesn’t. Social media consultants and marketers pointed out that Snapchat is a great investing opportunity. However, it’s good to remember that Snapchat is not profitable. Facebook quite likely offered $3B to…

Amazon’s Drone – The Next Marketing Frontier?

By Dan Lavie / December 10, 2013

Somebody at Amazon must have watched “Almost Human”. In the TV series episode 3, a drone delivers items to the hostage takers using a drone (which seems to be standard at that time). Taking a leaf from JJ Abram’s playbook, the powers at Amazon have developed Prime Air. Although definitely cool, I am not buying it. I think it’s a great marketing / branding ploy. Why? 1. Operating g a drone would require permission from the Federal Aviation Administration (FFA)…

ReedPOP’s PR Snafu – Using Attendee Twitter Accounts to Post Tweets Praising New York Comic-Con (NYCC)

By Dan Lavie / December 6, 2013

Recently, the New York Comic-Con (NYCC) took place in the Javits Center. It’s a convention dedicated to comic books, movies, TV shows and video games. Event organizer ReedPOP wanted prevent entrance using counterfeit badges and monitor the visitor flow. That’s why NYCC opted for visitor badges with radio-frequency identification (RFID) chips inside. Since RFID chips use radio frequencies to transfer information between the chip and a receiver, NYCC could learn where visitors spent their time at the event, as well…