Equinox Pulled Its Edgy Ads – A Wise Move

By Dan Lavie / October 31, 2013

Looking at the latest Equinox ads, you might think they are for shoes or lingerie. The glossy photos were taken by famous photographer Terry Richardson, and were supposed to promote high-end gym chain Equinox. The ads should promote luxury fitness, which is ironic since none of the ultra-thin fashion models are doing any real athletic activity. Instead, the female models are draped around ultra-fit nude male ones. However the target audience consists of well-heeled professionals – in their 30s, 40s…

McDonald’s Is Going to Replace Heinz Ketchup

By Dan Lavie / October 28, 2013

A peeved McDonald’s is in the process of cancelling its 40-year old partnership with Heinz. The fast-food giant has approached Hunt’s and Del Monte to replace Heinz ketchup. The move is the result of a management change at Heinz. In June 2013, Heinz appointed Bernardo Hees as its new CEO. Hees used to be the CEO of Burger King, one of McDonald’s main business rivals. The appointment is the result of Warren Buffett’s Berkshire Hathaway and Brazilian 3G Capital taking…

How to Conduct Crisis Management When Your Company is the Victim of a Cyber Attack

By Dan Lavie / October 25, 2013

It can happen to the best of companies – a cyber-attack. Cybercrime is booming and cyber crooks are fine-tuning their attacks. They are constantly developing sophisticated methods to get their hand on the financial details of customers. Websites of banks, shopping sites, and online booking sites are popular cybercrime targets. But any website with a large database that contains login data and payment credentials of customers are targeted. As an organization, once you know that you have been breached, how…

Curapipe Demonstrates a New Category of Leakage Repair at WATEC 2013 in Hall 11A, Booth 15

By Dan Lavie / October 22, 2013

Curapipe shows its Trenchless Automated Leakage Repair (TALR) Solution – a low-cost alternative for water mains renewal Curapipe System Ltd, a pioneering provider of an innovative breakthrough leak curing solution for water pipes, today announced that it will show case its Trenchless Automated Leakage Repair (TALR) solution at WATEC 2013, 22 – 24 October 2013 at the Tel Aviv Exhibition Center in Hall 11A, Booth 15. Curapipe’s Trenchless Automated Leakage Repair (TALR) repairs leaky holes and cracks in urban water…

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