A New York Court Ruled that Clipping Content from Internet without Payment is Not Covered by Fair Use

By Dan Lavie / March 30, 2013

Meltwater is a Norwegian clipping service that monitors news about its clients on the Web. These paying clients include companies and governments that fork out good money to outsource trolling the internet for news items themselves. Meltwater provides them with news alerts, newsletters and access to a searchable database. Those newsletters include introductory sections of news stories (aka “ledes”) that were taken from the Associated Press (AP) and other sources. AP promptly demanded that Meltwater buy a license to distribute…

Honest Mistake or Calculated Marketing Move? Ford’s Figo Ad Campaign

By Dan Lavie / March 28, 2013

In ads showcasing creative advertising, Ford wanted to feature the extra-large boot of its Ford Figo. It came up with an ad campaign that shows various abductions. One ad features former Italian PM Silvio Berlusconi smiling from the driver’s seat at the car boot filled with three bound and gagged women in stripper-like outfits. The slogan is “Leave your worries behind with the Figo’s extra-large boot.” Other ads feature Paris Hilton abducting her former BFF Kim Kardashian & sisters, Formula…

The Power of Colors in Marketing

By Dan Lavie / March 21, 2013

How people define colors depend on their native language. There are peoples that have words for colors in terms of “dark” and “light”. For them, it is enough to name basoc colors. But for many people in the Western world, they need words to describe colors such as eggplant purple or stone red.  Defining turquoise can be tricky – it can vary form a clear shade of blue to a bluish/green hue. In his excellent book “Looking at language through…

Flash Retailing or Pop-up Retail – an Interesting Marketing Trend

By Dan Lavie / March 19, 2013

Flash or Pop-up retail, also known as pop-up store (pop-up shop in the UK) or flash retailing, is the trend of opening short-term sales spaces in Canada, the United States, the United Kingdom and Australia. It is also popular in Western Europe, more specifically Paris, France. This breed of pop-up shops typically host fledgling businesses which were previously selling online, in local markets or at craft fairs. Since so many shops (even at Main Street) are empty due to the economic turndown, savvy entrepreneurs can negotiate profitable deals…

New Online Press Release Kid on the Blog

By Dan Lavie / March 12, 2013

PressDoc is an online platform for “press releases 2.0″ (aka “social media releases”) distribution. Traditional press release distribution services make sure that your press release ends up at a slew of media, including mainstream media (e.g., Yahoo, Fox, CNBC) and trade mags, as well as journalists, social websites and blogs. PressDoc takes a different approach and focuses on individuals and organizations that already have a media contact list and do not want to bother with writing a standard press release.…

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