Maker’s Mark Magnificent Marketing Move

By Dan Lavie / February 21, 2013

Sometimes a company gets it so right, it boggles the marketing mind.  Maker’s Mark is a is a small-batch bourbon whisky that is distilled in Loretto, Kentucky, by Beam Inc. It is bottled at 90 U.S. proof (45% alcohol by volume). To meet demand, the company announced plans to cut the alcohol content in its bourbon to 42 percent (84 proof). Consumers were not amused – to put it mildly. They got really angry and communicated that they would rather deal with a shortage of their favorite bourbon than a shortage…

By Dan Lavie / February 15, 2013

The 40-hour work week is an outdated model, according to James W Vaupel, head of the new Danish Max Planck research center. Instead, he argues, all of us should only work 25 hours a week–but keep working until we’ are octogenarians. “We’re getting older and older here in Denmark. Kids who are ten years old today should be able to work until the age of 80. In return, they won’t need to work more than 25 hours per week when they become adults,”…

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