Subway Foot-Long PR Nightmare

By Dan Lavie / January 19, 2013

Once you make a claim – make sure you can stick to it. That’s the hard lesson that fast food chain Subway is learning. (Shame on its legal team!). Subway sells a sandwich called the “foot-long sub”. Needless to say it is suppose to be a food long. As always, an overzealous customer popped up who ordered the sandwich and measured it. (Yes, we are talking about a male customer – pun intended). Mr. Matt Corby of Perth (Australia) measured…

The Lessons Companies can learn from their Live Chats

By Dan Lavie / January 3, 2013

More and more companies have a live chat option on their websites. It’s a great tool on many levels. Why? It allows companies to connect with users that are unfamiliar with their offerings People search internet and come across their website. They are looking for something and they often do not find it immediately.  These visitors love a live chat option to ask for tips. This allows a company to learn a lot about their visitors. Furthermore, live chat allows…

Happy New Year from Tip Top PR

By Dan Lavie / January 2, 2013

Wishing a happy, healthy and prosperous 2013 to all past, present, and future clients and their loved ones. Your Tip Top PR Team