7 Tips for Using Twitter for Business

By Dan Lavie / September 23, 2012

Using Twitter for business has become one of the main social media activities. But effective tweeting for commercial purposes is easier said than done. It boils down to the following 7 tips: 1. Getting more followers on Twitter It is important to understand that the number of followers is not that relevant. What is far more important is the quality (or suitability) of followers. Once you get a notification that someone is following you, check who they are before following…

IKEA Bank – Taking Advantage of a Weak Economy?

By Dan Lavie / September 16, 2012

IKEA has silently launched its banking business. Its latest target is the Netherlands. Ikano Bank is fully owned by the Kamprad family, the founders or the IKEA outlets. The Ikano bank is not supervised by the Dutch National Bank and is therefore not part of the guarantee safety net that applies for current (and official) Dutch banks. Ikano Bank is planning to allow consumer credit lines in its outlets. According to the Chamber of Commerce, it encompasses interest free loans…

Tip Top PR wishing all its customers a sweet and good New Year

By Dan Lavie / September 16, 2012

Curapipe System Selected by The Artemis Project™ as a 2012 Top 50 Water CompanyCurapipe System is pleased to announce that it has been chosen for the

By Dan Lavie / September 16, 2012

Curapipe System is pleased to announce that it has been chosen for the 2012 Artemis Top 50 Water Tech Listing™. “The Artemis Top 50 is the water industry’s benchmark for innovation that will matter. It identifies the new solutions that will meet the world’s water challenges,” stated Laura Shenkar, Chair of the Artemis Top 50™. The Top 50 are some of the most promising start-ups in the emerging high tech wave in water.” Curapipe System was selected by a jury…

Prison Fashion – Clever Marketing Ploy or Sincere Social Conscious?

By Dan Lavie / September 8, 2012

Three graduates from the Rotterdam School of Management started an interesting initiative. Dave Geerders and Roy & Sascha Oosterbaan launched a new clothing brand called Stripes Clothing. The Stripes Clothing items are made in prison by inmates. According to the company’s philosophy, they “advocate the use of your freedom to the fullest and stimulate specialized labor in prison. This way, inmates will regain self-confidence and gain skill to be used whenever they are given their freedom back. This will not…

Microsoft Surface Tablets Feature On Walls in NYC – a Clever Ad Campaign or Urban Fan Mail?

By Dan Lavie / September 2, 2012

Is Microsoft advertising its Surface tablets in a brand new way; on walls in the streets of NYC? The Verge first posted a gallery of photos showcasing Surface artwork on a building wall in New York City. The wall features three tablet outlines, including colored keyboard attachments. The wall was professionally highlighted by lights (beyond your average street lanterns). The mural advertisement does not provide any pricing information or product details. It only displays the word “Surface” in the center…