Virgin’s Richard Branson Business Advice

By Dan Lavie / August 22, 2012

As we all know, Richard Branson is highly successful. He operates according to the following credo: If you don’t enjoy it, don’t do it. You must love what you do. Be innovative: Create something different that will stand out. Your employees are your best asset. Happy employees make for happy customers. Lead by listening: Get feedback from your staff and customers on a regular basis. Be visible: Market the company and its offers by putting yourself or a senior person…

Dutch Department Stores Hema, Bijenkorf and V&D Are Facing Stiff Competition

By Dan Lavie / August 10, 2012

The big Dutch department stores are under pressure. Hema, De Bijenkorf and V&D are facing stiff competition from the Bol.com/Albert Heijn cooperation. Ahold (the holding company of Albert Heijn) bought online retailer Bol.com for 350 million Euro. The purchase was a smart move. Bol.com had a turnover of 355 million Euro in 2011. It offers a range of products, such as books, electronics and toys. Bol.com is considered to be one of the most visited retail website in the Netherlands…

All About Benchmarking

By Dan Lavie / August 10, 2012

Benchmarking is a great method to compare business processes or results with similar data from similar organizations or companies in the same industry. Data that are compared normally include quality, time and costs. It is important to compare these data with those of companies of the same size that have a similar customer base. Benchmarking also helps to get insight into how to be better, faster and more cost-effective. Benchmarking is part of strategic management. Various aspects are being evaluated…

Promoted Posts on Facebook

By Dan Lavie / August 9, 2012

Facebook allows you to promote your posts. To choose the best option for your business page, it’s important to understand how it works. 1. Understanding EdgeRank EdgeRank was a term that Facebook used in the past. Nowadays, the company does not have a product or system called EdgeRank. The Facebook news feed algorithm takes many factors into account when determining what to show. These factors include: 1. How often do two people interact 2. How many people have liked a…

From Fruit to Brand – the Cuties Story

By Dan Lavie / August 8, 2012

It all started with Berne Evans, a former stockbroker. He had already experience with growing tomatoes, kiwis and oranges in California. When the frost period in 1990 destroyed the orange harvest in California, he found out that supermarkets at the East Coast were desperately looking for mandarin oranges. He saw a huge business opportunity and asked his son to find mandarins that could withstand climate changes. The identified the Citrus Reticulata Blanco as the perfect candidate. Small, seedless and easy…

How Ally Stevenson’s Clean Heels Became a Summer 2012 Marketing Success

By Dan Lavie / August 6, 2012

It’s often a simple solution to an annoying problem that becomes a commercial success. Women wearing high heels know the sinking feeling you get when walking or standing on wet grass. Stilettos are easily ruined and having them repaired is expensive. Ally Stevenson was also fed up that her shoes were ruined at rainy outdoor events. She came up with a simple and elegant solution: Heel Stoppers. The wearer only needs to slip the stoppers onto the end of the…

Better Place Should Be in a Better Place – Will The Company Succeed?

By Dan Lavie / August 3, 2012

Better Place provides electric cars with switchable batteries, and has been trying to make its mark for the last four years. Such a car is expensive and Better Place’s electricity subscription plans reflect only a 20% discount to gasoline prices for similar mileage. Local fleet operators worry that the Renault (RNO:EN)-made vehicles that Better Place provides will quickly lose their value and buyers will see the required electricity purchases as too expensive. Rental agencies are balking because of uncertainty regarding…

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