Marks and Spencer’s copycat case – honest mistake or huge marketing blunder?

By Dan Lavie / July 24, 2012

Marks & Spencer started selling a line of T-shirts featuring a floral pattern. A young textile designer, Rachael Taylor, spotted the T-shirts in the show window of M&S Oxford Street shop. She noticed the striking resemblance with her own signature design of hand-drawn flowers. As shown in the image, the design is almost identical. Ms. Taylor never gave permission to use her design, stating: “This design is my hand drawn original and has been part of my signature collection for…

Is your brand a masterbrand, an umbrella brand, a powerbrand, or a superbrand?

By Dan Lavie / July 19, 2012

Nothing is simple when it comes to branding. Let’s have a look at the different brands an try to make some order. Let’s start with a masterbrand, aka an umbrella brand. Masterbrands are corporate brands that have a number of sub-brands underneath. For example, British Airways is a masterbrand, with its Concorde, First Class, Club World, Club Europe, and Skyflyers as sub-brands. Other examples of strong masterbrands are Coca-Cola, Unilever, and Virgin, that all have a slew of sub-brands. A…

Virgin America’s Brilliant Marketing Move

By Dan Lavie / July 14, 2012

Virgin is brilliant at marketing. Keeping up with its tradition, Virgin cooked up another clever marketing move for Virgin America. Starting August 8, Virgin America’s more than 2,000 pilots, flight attendants and other crew members will wear their new and sleek uniforms designed by Banana Republic. Virgin Airline describes the line as “utility chic”, with lots of black with red and purple accessories, sophisticated scarves, a red trench coat and a leather jacket. Several items will be on sale at…

The US and EU Should Learn from Germany’s Mistake

By Dan Lavie / July 5, 2012

German economists are warning the US and the EU of the mistakes made with former Eastern Germany (GDR). Joachim Ragnitz of the Ifo-institute in Dresden pointed out: “we should have stopped in Eastern Germany at the end of the 1990s“. He referred to the hundreds of billions in support that have been transferred from Western to Eastern Germany, totaling € 1300 billion to € 1600 billion for a population of 16.5 million. Ragnitz explained: “In the beginning, the support made sense. Also…

Archives