Lufthansa’s Marketing Blunder

By Dan Lavie / June 28, 2012

Lufthansa sent the following letter (seemingly handwritten and sealed with a lipstick kiss) to its male miles & more customers: Darling, The feeling to be the most important person in your life is wonderful. We share so many unforgettable moments. And you had always a knack to know how you can please me. I have a small request: there is a Woman’s Special Partner Card based on your Miles & More credit card, which offers substantial benefits. With this card,…

How an Amazing Woman Became the Face of the Aunt Jemima Brand

By Dan Lavie / June 23, 2012

The story starts in 1888, when St. Joseph Gazette editor Chris L. Rutt of St. Joseph, Missouri and his friend Charles G. Underwood bought a flour mill. Rutt and Underwood’s Pearl Milling Company faced a glutted flour market, so they sold their excess flour as a ready-made pancake mix in white paper sacks with a trade name.  Rutt reportedly saw a minstrel show featuring the “Old Jemima” song and/or a vaudeville performer, who played a character described as “Aunt Jemima”, …

Marketing Cute Coins – Royal Canadian Mint’s Clever Marketing Strategy

By Dan Lavie / June 12, 2012

Historically, a Mint was established as part of a respected monetary system. To state it more simply, it is a place where money is coined. Most Mints are governmental owned, such as the Royal Canadian Mint. Minting coins and printing money bills is not cheap. The Mints came up with a clever marketing strategy to make money (no pun intended): minting a limited amount of commemorative or collector coins. This is big business, as the 2011 annual results show. The…

IKEA’s Marketing Blunder

By Dan Lavie / June 1, 2012

IKEA promised way back in 1999 in Brussels that it would not use any wood from primeval forests and has been boasting the slogan ‘We Love Wood‘ on its wooden products ever since. However, as it turns out, IKEA’s wood is not always so ecological, responsible or sustainable. A report published by Swedish and Russian environmental organizations show that IKEA’s wood also comes from harvesting primeval forests in Karelia in North Russia. Swedish state television also covered IKEA’s walk of…

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