Useful Tips for Pitching News

By Dan Lavie / April 28, 2012

As a marketing or PR professional, it is quite likely part of your job to pitch news to journalists and magazines. It is important to realize that not every interview you arrange or information you sent will be published.   Once you have news to share, seek out the magazine that matches your target audience. Below are some tips for pitching your news: Get to know the writers/journalists by checking out what they have written about before. Feed the right…

Starbucks Bugs Customers – Adding Bugs To Drinks Is Not A Good Idea

By Dan Lavie / April 21, 2012

Recently, Starbucks decided to use a new colorant for is pink drinks and glazing. Instead of using milk products and real strawberries, the coffee chain decide to use chochineal extracts that consist of crushed bugs from South America. Cochineal extract is allowed by the FDA as a food colorant. Since it is cheaper to use, Starbucks used it to color its popular Frappuccino Strawberry and Strawberry Smoothies. Vegans and vegetarians were not pleased when they found out that their soy…

Ten Steps To Get Purchasing Approval

By Dan Lavie / April 21, 2012

As a marketing or PR professional (or any other manager inside an organization) you often need to get permission for a purchase. Depending on your function, it can vary from a software application to the services of a PR company. Getting permission is not always easy. Following are 10 steps to make it easier. Ask the Chief Financial Officer, Controller or VP for your company’s purchasing guidelines Determine the minimum criteria required to obtain approval for a purchase, including guidelines/thresholds…

How the JOBS Act Helps Startups With Crowdfunding

By Dan Lavie / April 10, 2012

President Obama recently signed the Jumpstart Our Business Startups (JOBS) Act which makes it easier for startups and SMB/SME to raise funds online. Main highlights: Small companies can increase their number of shareholders to1,000. This is double the amount that was allowed under the old regulations dating from the 1960s. Small businesses must now file with SEC when they reach 999 shareholders. SEC regulations are also loosened to encourage crowdfunding. Small businesses can generate up to $2 million from various…

Library Marketing – How A Dutch Library Enticed Social Media Users

By Dan Lavie / April 4, 2012

Libraries are going through a tough time due to changing reader’s behavior. Readers want to read digital and prefer to look up information on Google or Wikepedia instead of in an encyclopedia. That is the reason why Encyclopedia Britannica recently announced that they will stop printing their gorgeous, leather-bound tomes. In The Netherlands, many libraries had to close down or merge. As a result, they lost their function as a local information hub and place to relax and recharge One…

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