Nicolas Sarkozy turns to Twitter to boost his Presidential Race

By Dan Lavie / February 28, 2012

Nicolas Sarkozy did something clever: he is boosting his online presence on Twitter, the popular microblogging. The official account of M. Nicolas Sarkozy, President of the French Republic, is being fed in part by M. Nicolas Sarkozy himself as a private citizen. During an interview on Europe 1, Nathalie Kosciusko–Morizet, the French Minister of Ecology, stated that she is all in favor. Not surprisingly, she is slated as becoming the official spokesperson of the future candidate. “This offers direct means…

Is Pinterest Good for Companies, Firms and Freelancers?

By Dan Lavie / February 26, 2012

Pinterest has been hailed as the latest must-have social network for companies, firms and freelancers. Mashable, the Huffington Post and TechCrunch all predicted a bright future for Pinterest. According to comScore, Pinterest hit 11.7 million unique monthly U.S. visitors, crossing the 10 million mark faster than any other social media site before. Pinterest is a virtual pinboard, not unlike pinning stuff (photos, recipes, business cards and the like) in your cubicle at work or on your fridge at home. Pinterest…

Vermont Prison Inmate Inserts Pig on Vermont Police Car Decals

By Dan Lavie / February 21, 2012

Vermont State Police cars feature 16-inch decals consisting of the state police crest. The official crest depicts a spotted cow against a background of snowy mountains. However, the latest batch of decals depicts something different. A Vermont state trooper discovered that one of the spots on a cow contains an image of a pig. The recalls were produced by a Vermont correctional unit‘s print shop. The State of Vermont uses correctional facilities for some of its print products, including the…

The Art of Retracting a Press Release

By Dan Lavie / February 11, 2012

Suppose you provide communications support to a global, non-profit entity, such as the global milk sharing network (Human Milk for Human Babies). During your PR activities, you come across a woman who is asking for milk for NY friend currently living in Paris. The friend has a hard time finding enough milk for her baby, and turned to the hm4hb website for assistance. As a PR professional, you see a golden opportunity to get the purpose of the non-profit across.…

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