La Redoute’s Advertisement Faux Pas

By Dan Lavie / January 26, 2012

La Redoute is a popular French clothing company. On its website, is published a nice advertisement for its line of children’s clothes. The image shows four cute kids in colorful beachwear. The photographer also captured a man in the background not wearing one stitch of clothes. The photo was displayed on the website for almost a whole day before the company realized the faux pas and removed it. By then however, it had gone viral steam. The company turned to…

About The Five Types of Prosumers

By Dan Lavie / January 25, 2012

Euro RSCG has been conducting research about prosumers (professional consumers) for some time now. With the rise in social media use, the importance and impact of prosumers has been growing. Prosumers differ from consumers. Prosumers have (relatively speaking) more influence, are more involved, and are more digital-savvy. compared to “regular” consumers. For brand owners, prosumers are important. Companies want to know what motivates them. There are 5 prosumer archetypes based on social media use, the way content is shared, and…

A Steve Jobs action figure – just what Sheldon Cooper et al want….

By Dan Lavie / January 10, 2012

It only took three months after the tragic passing away of Apple’s iconic founder Steve Jobs for a company to come up with merchandise. The company “In Icons” is going to launch Steve Jobs action figures. The company’s website has pictures of the poseable Steve Jobs figure on its website. The figures are expected to be shipped in February and will cost $99. The Chinese manufacturer believes that the 12-inch-high Jobs doll will become a collector’s item. They might be…

FAQ that Companies Have for Their PR Agencies (Part II)

By Dan Lavie / January 6, 2012

This post is the continuation from the previous one that you can find on my precious post. 7. Companies must have a dedicated (and charismatic) spokespersonFor startups, putting the CTO or VP R&D without any media experience in front of journalists and the media is disastrous. In many cases, the interview will result in a monologue about all the cool features of the amazing technology/product/service, peppered with tech lingo. The journalist needs to write something cool that everybody can easily…

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