A Cute and Creative Application of QR Code

By Dan Lavie / November 27, 2011

Quick Response (QR) is a good tool for creative marketing. A QR code is a 2D barcode. It is similar to the well-known 1D product barcode, but a QR code can contain far more (and different kinds of) information. Reading a QR code is different from reading a standard barcode. Apart from scanning the code with a barcode reader, the QR code can also be read by using a free application on a smartphone. QR codes can be linked to…

J-Lo’s not-so-clever product placement at the American Music Awards

By Dan Lavie / November 25, 2011

It is completely legitimate that Jennifer Lopez wants to hawk cars, but there is a clever way of doing it. During the American Music Award (AMA), she and her dancers performed their entire routine in front of a Fiat. As one journalist puts it: “It was a little like watching Cirque du Soleil’s erotic “O” show in Las Vegas with a Subaru parked incongruously in the middle of the stage.” Oy! Not only the media thought that La Lopez crossed…

Disney’s Muppets Movie Edgy Marketing Campaign

By Dan Lavie / November 24, 2011

Disney (NYSE: DIS) is releasing its latest Muppet movie, aimed at a wide audience. Apart from kids, Disney also wants to wow parents who grew up loving the Muppets the first time around. The Muppets phenomenon has been around for 35 years. The latest movie has just been released in 3,440 theaters in the U.S. and Canada. For promotion, the services of controversial comedians such as Sarah Silverman, Ricky Gervais and Wanda Sykes were enlisted. Similar to their hominoid counterparts,…

The CardMunch Application Let You Scan Business Cards; Creating A Digital Rolodex At Your Fingertips

By Dan Lavie / November 19, 2011

At WATEC 2011, a business contact showed me CardMunch, the latest cool application to capture business cards. LinkedIn just unveiled a completely revamped version of CardMunch, which it bought from Bowei Gai at the end of 2010. CardMunch is a free iPhone application that let you scrape business cards for vital information. You snap a picture of the business card, and CardMunch 3.0 ties that business card with the person’s LinkedIn profile. This gives you insight into mutual contacts, credentials,…

Curapipe Shows Its Trenchless Automated Leakage Repair (TALR) Solution at WATEC 2011 in Hall 11, Booth 1

By Dan Lavie / November 13, 2011

Curapipe Shows Its Trenchless Automated Leakage Repair (TALR) Solution at WATEC 2011 in Hall 11, Booth 1 Curapipe explains why its TALR is a low-cost alternative for water mains renewal Curapipe System Ltd, a pioneering provider of an innovative breakthrough leak curing solution for water pipes, today announced that it will show case its Trenchless Automated Leakage Repair (TALR) solution at WATEC 2011, 15 – 17 November 2011 at the Tel Aviv Exhibition Center in Hall 11, Booth 1. Curapipe’s…

Visit Curapipe at WATEC 2011, Hall 11, Booth 1

By Dan Lavie / November 3, 2011

Curapipe System Ltd., a pioneering provider of an innovative breakthrough leak curing solution for water pipes, today announced that it will show case its Trenchless Automated Leakage Repair (TALR) solution at WATEC 2011, 15 – 17 November 2011 at the Tel Aviv Exhibition Center in Hall 11, Booth 1.Curapipe’s Trenchless Automated Leakage Repair (TALR) repairs leaky holes and cracks in urban water pipes that normally remain undetected by existing detection technologies. With TALR, bulk reduction of leakage is now possible…

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